Ads Specialist – Meta Ads, Google Ads & SEO

Job Description

Title: Ads Specialist – Meta Ads, Google Ads & SEO

Company Name: Green Compared Limited

Vacancy: 1

Age: Na

Job Location: Dhaka (Dhanmondi)

Salary: Tk. 20000 (Monthly)

Experience: --

Published: 2026-09-21

Application Deadline: 2026-10-21

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Meta Ads (Facebook & Instagram)

•  Plan, build and run lead-generation and conversion campaigns in Meta Ads Manager – campaign structure, budgets, bidding, placements and scheduling.

•  Set up and maintain the Meta Pixel, Conversions API and custom conversions/events.

•  Build and refine custom, lookalike and retargeting audiences.

• Test creatives, hooks, formats and audiences continuously; scale winners and pause losers.

Google Ads

• Run Search, Performance Max, Display and remarketing campaigns end to end.

•Keyword research, match types, negative keyword lists, ad copy and assets/extensions.

•Set up conversion tracking (Google Ads conversions, GA4 events, Google Tag Manager) and manage Smart Bidding (tCPA / tROAS).

• Improve Quality Score, CTR, CPC and cost per lead through ongoing optimisation.

SEO

• Keyword research and on-page optimisation: titles, meta descriptions, headings, internal linking and content briefs for the content team.

• Technical SEO basics: site audits, Google Search Console, indexing issues, page speed / Core Web Vitals – fixed together with the development team.

• Off-page SEO: link building and outreach; local SEO / Google Business Profile where relevant.

• Track rankings and organic traffic and report growth monthly.

Tracking, Testing & Reporting

• Track performance in GA4, Google Ads, Meta Business Suite and Search Console; maintain a live dashboard (Looker Studio or Google Sheets).

• A/B test landing pages with the content and development teams and recommend conversion-rate improvements.

• Manage the monthly advertising budget across platforms and keep cost per lead and ROAS within targets.

• Conduct audience research and competitor analysis.

• Prepare weekly and monthly performance reports with clear insights and next actions.

• Collaborate with the sales and content teams to hit lead and revenue goals.