Trainer- Digital Marketing for Freelancing (Level 4)

Job Description

Title: Trainer- Digital Marketing for Freelancing (Level 4)

Company Name: Bangladesh Labour Foundation (BLF)

Vacancy: 1

Age: At least 27 years

Job Location: Anywhere in Bangladesh

Salary: --

Experience:

• 3 to 4 years
• The applicants should have experience in the following business area(s): NGO, Development Agency

• Bachelor’s or Master’s degree in Marketing, Business Administration, Computer Science, Mass Communication, or a related discipline.

• 3 to 4 years
• The applicants should have experience in the following business area(s): NGO, Development Agency

• Age At least 27 years

• Professional Experience: Minimum 3–4 years of proven track record in digital marketing management and active freelancing, with verifiable success on international freelance platforms.

• NSDA Certification: Official NSDA CBT&A (Competency-Based Training & Assessment) Level 4 Trainer/Assessor methodology certification is strongly preferred. Industry certifications are a strong advantage.

• Soft Skills: Excellent facilitation skills, fluent English business communication (both written and spoken), strong negotiation capabilities, and patience in coaching learners from diverse socioeconomic backgrounds.

JOB OPPORTUNITY

Bangladesh Labour Foundation (BLF) is a leading national organization working to promote and protect the rights of workers across both formal and informal sectors. Since its establishment, BLF has championed the cause of decent work, social justice, occupational health and safety, gender equality, freedom of association, and climate-resilient and just transitions in Bangladesh’s labour landscape. With strong collaboration with trade unions, civil society, development partners, and government institutions, BLF implements a wide range of programs and advocacy initiatives that empower workers, improve working conditions, and influence public policy.

Position Overview:

The Bangladesh Labour Foundation (BLF) is seeking an experienced, market-driven Digital Marketing Professional and Instructor to lead the "Digital Marketing for Freelancing – Level 4" training program. Aligned with the National Skills Development Authority (NSDA) occupational framework, this advanced program prepares trainees to build self-sustaining careers in the global gig economy and local corporate marketing sectors. In this role, you will deliver hands-on instruction covering search engine optimization (SEO), social media marketing (SMM), paid performance advertising, content strategy, and client acquisition on major international freelance platforms. Your primary objective is to equip learners with high-converting digital marketing skills, mentor them in professional proposal writing and client management, ensure they pass formal external NSDA Level 4 assessments, and guide them toward earning their first freelance contracts.

Preferred Job Description/Responsibility

• Deliver advanced, hands-on training sessions aligned with NSDA Level 4 Digital Marketing occupational standards.

• Instruct trainees on practical SEO (keyword research, on-page optimization, technical basics), Social Media Marketing (Meta Business Suite, LinkedIn campaigns), email automation, and performance ad creation (Google Ads, Meta Ads Manager).

• Train learners on setting up and optimizing competitive freelance profiles across major marketplaces (Upwork, Fiverr, Freelancer.com), portfolio building, proposal pitching, and professional client communication.

• Guide trainees through cross-border payment setup, international tax/invoicing basics, contract negotiation, and ethical freelance business practices.

• Design and execute regular campaign mockups, live ad simulations, portfolio reviews, and mock assessments to ensure readiness for external NSDA evaluations.

• Maintain daily attendance logs, competency verification portfolios, and learner milestone records in compliance with regulatory reporting standards.

• Provide targeted, empathetic mentorship to help job seekers overcome language barriers, marketplace rejection, and technical hurdles.

• Competitive monthly salary (based on qualifications and experience).