Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: UK CLIPPING PATH LTD

Vacancy: 1

Age: Na

Job Location: Dhaka (PanthaPath)

Salary: Negotiable

Experience:

• At least 8 years

• At least 8 years

Summary

Vacancy: 1

Salary: Negotiable

Age: 27 to 40 years

Experience: 8 + years

Location: Panthapath, Dhaka

Requirements
Must be fluent in English (Speaking & Writing)

Education

Bachelor/Honors

• Certification in Digital Marketing, SEO, or Google Analytics

The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, and Data Entry Firm

Required Skills & Qualifications:

•  8 + years of experience in  SEO & Digital Marketing 

•  Proficiency in SEO tools (Ahrefs, SEMrush, Moz, and Screaming Frog).

• Strong knowledge of SEO, Google Analytics, Search Console, ranking factors, Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and email marketing tools (e.g., Mailchimp, HubSpot).

• Expertise in keyword research and competitor analysis.

• Understanding of technical SEO, off-page SEO strategies, and technical SEO

•  Familiarity with multiple AI tools.

•  Strong research skills to create authoritative, data-backed content.

•  Experience in e-commerce SEO (product page optimization) is a plus.

•  Working under pressure, team lead mentality, and also guiding juniors.

Preferred Qualifications:

• Experience with HTML, CSS, WordPress, Laravel, and other CMS platforms.

• Knowledge of local SEO, voice search optimization, and featured snippets.

Responsibilities & Context

Experienced SEO Specialist with experience in digital marketing, skilled in boosting search rankings, website traffic, and online performance. Expertise in SEO strategy, technical SEO, keyword research, and data analysis. Also proficient in managing social media ad campaigns, executing email marketing strategies, and leading digital marketing teams to deliver impactful results.

Key Responsibilities:

• Develop and implement digital marketing strategies & campaigns across multiple channels, including website, social media, advertising, email, and paid marketing.

• Stay up-to-date with the latest trends in SEO, paid media, social media algorithms, and marketing automation to implement innovative strategies.

• Design engaging graphics for marketing materials (social media, website, email, print, etc).

• Build and manage relationships with affiliate marketers, influencers, or partners relevant to the image editing industry.

• Manage social media platforms and create engaging content.

• Plan and run paid ad campaigns on Google, Facebook & YouTube for maximum ROI.

• Make a content outline and strategy with in-depth research of our business.

• Optimize website content, landing pages, and service pages to improve organic rankings and conversion rates.

• Conduct keyword research using tools like Ahrefs, SEMrush, or Google Keyword Planner.

• Plan and manage user-generated content (UGC) campaigns and referral marketing programs to encourage organic client acquisition.

• Develop and maintain affiliate programs specifically targeting photography influencers, e-commerce store owners, and drop-shippers to generate steady service referrals.

• Deep knowledge in On-page SEO, Off-page SEO & technical SEO

• Manage and optimize SEO strategies for targeting regional markets with high demand for image editing services.

• Best practice in content optimization.

• Monitors analyze site performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc., and suggest improvements.

• Collaborate with content writers, developers, and designers to ensure SEO best practices are implemented.

• Define and execute monthly marketing strategies and campaigns aligned with business goals and sales targets.

• Conduct market and competitor research to identify trends, target audiences, and high-demand editing services.

• Manage and grow email marketing funnels, lead-nurturing workflows, and newsletter campaigns using tools for Digital Marketing.

• Generate monthly performance reports and present insights and recommendations to stakeholders.

• Analyze performance metrics and optimize campaigns based on data-driven insights.

• Oversee the digital marketing budget, ensuring maximum ROI through strategic campaign allocation and cost control.

• Stay updated with the latest SEO trends, algorithm updates, and industry best practices.

 Extensive knowledge and Experience on the Drop Shipping Cycle:

• Understand the End-to-End Drop shipping Cycle

• Work closely with E-commerce Drop shippers

• Build Strategic Partnerships with Drop Shipping Influencers, YouTubers, and Course Creators

• Lead B2B Campaigns Targeted to E-commerce Businesses

• Create High-Converting Funnels for Drop Shippers

• Develop Targeted Paid Ad Campaigns: Focus on Facebook Ads, Google Search Ads, and YouTube Ads targeting keywords like “product photo editing”, “photo retouching for Shopify”, etc.

• Set Up Email Marketing Flows for Drop Shipping Niches

• Manage Content Strategy Focused on Drop Shipping Success Stories.

• Monitor Trends in E-commerce & Drop Shipping Niches

• Offer Consulting Input to drop shipping Clients

• Upsell Advanced Editing Services: 3D mockups, product packaging renders, GIF animations for social media, before-and-after carousels targeted at seasoned drop shippers scaling up

Skill and Expertise

Digital Content Development

Digital marketing expert

Google analytics

Facebook marketing

Social Media marketing

Email marketing

Local SEO

Technical SEO

On-page SEO

Off-Page SEO

Search Engine Optimization (SEO)

SEO and Digital Marketing

SEO and Google ads

YouTube SEO

Conversion Rate Optimization (CRO)
Paid Ads Scaling Strategies
AI-Powered Marketing Tools

• Weekly holiday (Sunday)

• Working hours: -10 AM - 7 PM

• Provident fund facilities

• Salary Review: Yearly

• Two Festival Bonuses in a year

• Lunch Facilities: Full Subsidize

• Unlimited Tea & Biscuit