Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: Talent Centric Limited

Vacancy: 1

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Master of Business Administration (MBA) in Marketing
∎ Preferred Professional Certification: Google Digital Marketing Certification
∎ Training/Trade Course: Digital Marketing
∎ Skills Required: Google Adwords, SEO and Digital Marketer, Social Media Marketing (SMM)

Experience Requirements:
∎ 3 to 5 year(s)
∎ The applicants should have experience in the following area(s): Digital Marketing, Digital Marketing (Social Media Marketing), Google Marketing
∎ The applicants should have experience in the following business area(s): Advertising Ageny, Consulting Firms

Job Context:
∎ We are looking for a creative and experienced professional for the position of Digital Marketing Manager. The individual should have the ability to lead marketing team for all aspects of digital marketing operations required for the Group.
∎ To promote our brands and services to the targeted people, the candidate should know how to develop overall digital marketing strategies such as planning digital campaigns across various digital networks, delegating responsibilities to the marketing team, and measuring the performance and analytics of a campaign, which should eventually increase brand loyalty, awareness, and growth. To be successful in this role, the candidate should be a data-driven thinker and outstanding communicator, also demonstrate excellent interpersonal and analytical skills.

Job Responsibilities:
∎ Develop plans and oversee all aspects of digital marketing campaign, including SEO/SEM/SMM, marketing database, email, social media and display advertising campaigns.
∎ Design, build and maintain social media presence for the Brands in the Group. Also focus on creating innovative info graphic/video content.
∎ Continuously measure and report performance of all running digital marketing campaigns, and assess against goals, such as Conversion rates, Cost per conversion (CPC) & Return on ad spend, ROAS)
∎ Develop and monitor campaign budgets and collaborate with Accounts/finance staff to set and stay within budget.
∎ Reach out to local and international clients through multiple marketing channels.
∎ Plan, generate leads of potential clients and assist in meeting our B2B sales periodically and submit reports accordingly.
∎ Supervise the team member to optimize website and social media channels for SEO as well as usability.
∎ Create, maintain, and implement digital marketing and editorial calendars for the Group.
∎ Management of analytical tools such as Google Analytics.
∎ Engage the marketing team to brainstorm new and innovative growth strategies.
∎ Identify trends and insights, and optimize spend and performance based on the insights.
∎ Collaborate with internal developers to create landing pages and optimize user experience.
∎ Utilize strong analytical ability to evaluate end-to-end clients experience across multiple channels and customer touch points
∎ Collaborate with agencies and other vendor partners for various marketing campaign.
∎ Evaluate emerging technologies of digital marketing and provide recommendations and perspectives for adoption where appropriate.

Additional Requirements:
∎ Only males are allowed to apply
∎ Proven knowledge of online business concepts, growth, and trends. Experience in optimizing landing pages and user funnel.
∎ Demonstrable experience leading and managing SEO/SEM/SMM, marketing database, email, social media and/or display advertising campaigns.
∎ Working knowledge of ad serving tools and website analytics tools.
∎ Ability to set up and optimize Google Adwords campaigns.
∎ Knowledge of HTML and CSS required.
∎ Strong analytical skills and data-driven thinking ability.
∎ Creative skills with experience in identifying target audiences and devising digital campaigns that engage inform and motivate.
∎ Able to quickly understand both the management and company needs and able to adjust priorities in accordance with the management and team needs.
∎ Strong leadership skills to manage a marketing team.
∎ Excellent data-driven reporting and presentation skills.

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 16 Aug 2021

Company Information:
∎ 17 Jul 2021
∎ Talent Centric Limited
∎ Address : 56 Progoti Sarani, Reza Plaza (2nd floor), Block-J, Badda, Baridhara, Dhaka-1212
∎ Web : www.tcentric.com

Category: Media/Advertisement/Event Mgt.

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