Job Description

Title: Digital Marketing Manager

Company Name: Leadswin Limited

Vacancy: 1

Age: 25 to 40 years

Location: Dhaka (Uttara Sector 11)

Salary: Negotiable

Experience:
∎ 5 to 10 years
∎ The applicants should have experience in the following business area(s):Telecommunication, Advertising Agency, IT Enabled Service, BPO/ Data Entry Firm, Direct Selling/Marketing Service Company, Call Center, Educational Technology (Edtech) Startup, Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup, Advertising Technology (AdTech) Startup

Published: 28 Jul 2024

Education:
∎ Bachelor/Honors

Requirements:

Additional Requirements:
∎ Age 25 to 40 years
∎ Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, etc.).
∎ Strong understanding of SEO, SEM, social media, email marketing, and content marketing.
∎ Experience with CRM software and marketing automation tools is a plus.
∎ Excellent analytical skills with the ability to interpret data and make data-driven decisions.
∎ Strong written and verbal communication skills.
∎ Creative thinking and problem-solving abilities.
∎ Ability to manage multiple projects simultaneously and meet deadlines.
∎ Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, etc.).
∎ Strong understanding of SEO, SEM, social media, email marketing, and content marketing.
∎ Experience with CRM software and marketing automation tools is a plus.
∎ Excellent analytical skills with the ability to interpret data and make data-driven decisions.
∎ Strong written and verbal communication skills.
∎ Creative thinking and problem-solving abilities.
∎ Ability to manage multiple projects simultaneously and meet deadlines.

Responsibilities & Context:
∎ Strategic & winning digital marketing plan development.
∎ Drive traffic to company pages to websites.
∎ Forecast marketing campaign growth and ROI calculation.
∎ Manage email and social media marketing campaigns.
∎ Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and budgets, developing and revising ideas, and implementing projects.
∎ Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
∎ Develop, implement, and manage digital marketing campaigns that promote the company’s products and services.
∎ Create a comprehensive digital marketing strategy that aligns with the company’s goals and objectives.
∎ Conduct market research and analysis to identify trends and opportunities in the digital landscape.
∎ Oversee the creation of engaging and high-quality digital content, including blog posts, social media updates, email newsletters, and website copy.
∎ Collaborate with the content, design, and product teams to ensure cohesive messaging across all digital platforms.
∎ Optimize website content and structure for search engines (SEO) to improve organic search rankings.
∎ Manage and optimize pay-per-click (PPC) campaigns (SEM) to drive targeted traffic and conversions.
∎ Perform keyword research and develop strategies to improve search engine visibility.
∎ Develop and execute social media strategies to increase brand awareness and engagement across platforms like Facebook, Instagram, YouTube, LinkedIn, TikTok, and others.
∎ Monitor social media trends and analyze the effectiveness of social media campaigns using analytics tools.
∎ Create and manage email marketing campaigns, including the design, content, segmentation, and analysis of email performance.
∎ Develop strategies to grow the email subscriber list and improve email engagement rates.
∎ Track, measure, and report on the performance of all digital marketing campaigns using tools like Google Analytics, SEMrush, and others.
∎ Analyze data to gain insights and make data-driven decisions to optimize campaigns and improve ROI.
∎ Manage and optimize online advertising campaigns across platforms like Google Ads, Facebook Ads, YouTube Ads, and other digital advertising channels.
∎ Develop and test ad creatives, targeting options, and bidding strategies to maximize the effectiveness of paid campaigns.
∎ The Digital Marketing Manager will play a pivotal role in a cross-functional team environment. This role requires collaboration with various departments within the organization to ensure that marketing strategies are aligned with company goals.
∎ The Digital Marketing Manager will report directly to the Managing Director (MD) and will be responsible for providing regular updates on campaign performance and strategic direction.
∎ Overview: We seek a skilled and dynamic Digital Marketing Manager to join our team. We want to hear from you if you have a passion for digital marketing and a proven track record of creating successful campaigns.
∎ Job Responsibilities:
∎ Key Responsibilities:
∎ Strategic & winning digital marketing plan development.
∎ Drive traffic to company pages to websites.
∎ Forecast marketing campaign growth and ROI calculation.
∎ Manage email and social media marketing campaigns.
∎ Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and budgets, developing and revising ideas, and implementing projects.
∎ Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
∎ Digital Strategy Development:
∎ Develop, implement, and manage digital marketing campaigns that promote the company’s products and services.
∎ Create a comprehensive digital marketing strategy that aligns with the company’s goals and objectives.
∎ Conduct market research and analysis to identify trends and opportunities in the digital landscape.
∎ Content Creation and Management:
∎ Oversee the creation of engaging and high-quality digital content, including blog posts, social media updates, email newsletters, and website copy.
∎ Collaborate with the content, design, and product teams to ensure cohesive messaging across all digital platforms.
∎ SEO and SEM:
∎ Optimize website content and structure for search engines (SEO) to improve organic search rankings.
∎ Manage and optimize pay-per-click (PPC) campaigns (SEM) to drive targeted traffic and conversions.
∎ Perform keyword research and develop strategies to improve search engine visibility.
∎ Social Media Marketing:
∎ Develop and execute social media strategies to increase brand awareness and engagement across platforms like Facebook, Instagram, YouTube, LinkedIn, TikTok, and others.
∎ Monitor social media trends and analyze the effectiveness of social media campaigns using analytics tools.
∎ Email Marketing:
∎ Create and manage email marketing campaigns, including the design, content, segmentation, and analysis of email performance.
∎ Develop strategies to grow the email subscriber list and improve email engagement rates.
∎ Analytics and Reporting:
∎ Track, measure, and report on the performance of all digital marketing campaigns using tools like Google Analytics, SEMrush, and others.
∎ Analyze data to gain insights and make data-driven decisions to optimize campaigns and improve ROI.
∎ Paid Advertising:
∎ Manage and optimize online advertising campaigns across platforms like Google Ads, Facebook Ads, YouTube Ads, and other digital advertising channels.
∎ Develop and test ad creatives, targeting options, and bidding strategies to maximize the effectiveness of paid campaigns.
∎ Collaboration:
∎ The Digital Marketing Manager will play a pivotal role in a cross-functional team environment. This role requires collaboration with various departments within the organization to ensure that marketing strategies are aligned with company goals.
∎ Reporting:
∎ The Digital Marketing Manager will report directly to the Managing Director (MD) and will be responsible for providing regular updates on campaign performance and strategic direction.

Skills & Expertise:

Compensation & Other Benefits:
∎ Performance bonus
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Safe & corporate work environment.
∎ Prime location at Uttara, Dhaka.
∎ Huge learning opportunity.
∎ KPI bonus, reward & certificate.
∎ Long-term career opportunity.

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka (Uttara Sector 11)

Job Highlights:
∎ Career growth opportunity
∎ Provident fund benefits
∎ Monthly KPI bonus
∎ Corporate work environment
∎ Huge learning opportunity
∎ "Zero office politics"
∎ Compliant-based company
∎ Long-term vision-based.
∎ Career growth opportunity
∎ Provident fund benefits
∎ Monthly KPI bonus
∎ Corporate work environment
∎ Huge learning opportunity
∎ "Zero office politics"
∎ Compliant-based company
∎ Long-term vision-based.

Company Information:
∎ Leadswin Limited
∎ Quantum Emerald Point (5th Floor), 1/B Garib-E-Newaz Avenue, Sector-11, Uttara, Dhaka-1230.
∎ https://leadswin.biz/
∎ We are diligently striving to build a prepared and technologically advanced Bangladesh, ready to seize the opportunities presented by the fourth and fifth industrial revolutions. Our focus is on creating intelligent employment opportunities through the provision of sophisticated skill development services.

Our initiatives include Eduman (https://edumanbd.com/), our core service platform for educational institutes, students, parents, and teachers. Eduman offers a range of services, including a smart attendance and leave management system for students and teachers, bulk SMS capabilities, a student fees management system, payment gateway services, and a smart accounting system. Additionally, Eduman provides comprehensive bundle packages for students, parents, and teachers, which include AI/smart learning courses, education care insurance, telemedicine (video/audio), smart parenting courses, and smart teaching courses.

Key partners of Eduman include NCTB, SSLCOMMERZ, Guardian Life Insurance, and Digi-Mark Technologies.

Business Solutions: We proudly offer the country`s best custom business software, including PrismERP, PrismVAT, and LinesPay (our human capital and payroll management software). Transform your business with our innovative solutions and watch your success story unfold.
Partner Company: Divine IT Limited

Through these endeavors, we aim to propel Bangladesh towards a future characterized by innovation, efficiency, and sustainable economic growth.

Address::
∎ Quantum Emerald Point (5th Floor), 1/B Garib-E-Newaz Avenue, Sector-11, Uttara, Dhaka-1230.
∎ https://leadswin.biz/
∎ We are diligently striving to build a prepared and technologically advanced Bangladesh, ready to seize the opportunities presented by the fourth and fifth industrial revolutions. Our focus is on creating intelligent employment opportunities through the provision of sophisticated skill development services.Our initiatives include Eduman (https://edumanbd.com/), our core service platform for educational institutes, students, parents, and teachers. Eduman offers a range of services, including a smart attendance and leave management system for students and teachers, bulk SMS capabilities, a student fees management system, payment gateway services, and a smart accounting system. Additionally, Eduman provides comprehensive bundle packages for students, parents, and teachers, which include AI/smart learning courses, education care insurance, telemedicine (video/audio), smart parenting courses, and smart teaching courses.Key partners of Eduman include NCTB, SSLCOMMERZ, Guardian Life Insurance, and Digi-Mark Technologies.Business Solutions: We proudly offer the country`s best custom business software, including PrismERP, PrismVAT, and LinesPay (our human capital and payroll management software). Transform your business with our innovative solutions and watch your success story unfold.Partner Company: Divine IT LimitedThrough these endeavors, we aim to propel Bangladesh towards a future characterized by innovation, efficiency, and sustainable economic growth.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 27 Aug 2024

Category: Media/Advertisement/Event Mgt.