Title: Creative & Content Specialist
Company Name: Deyal Limited
Vacancy: 2
Age: At least 20 years
Job Location: Dhaka
Salary: Tk. 35000 - 45000 (Monthly)
Experience:
Company Name: Deyal Ltd.
Job Location: Dhaka
Employment Status: Full-Time
Salary: BDT 35,000 – 55,000 per month
Experience: Minimum 2–3 years
KPI / Performance Bonus: Based on actual performance and results
Deyal Ltd. is looking for a Creative & Content Specialist who understands branding, content and customer psychology.
We are looking for someone who can understand a business and its customers, research competitors and come up with fresh content and campaign ideas independently.
This role is not only about creating posts. We need someone who can think about why a customer would stop, watch, engage and eventually take action.
• Develop creative and content ideas for Facebook, Instagram, TikTok and other digital platforms.
• Plan content calendars and campaign concepts.
• Develop ideas for Reels, short videos, advertisements and promotional content.
• Write hooks, headlines, captions, scripts and calls-to-action.
• Understand customer needs, emotions and buying behaviour and reflect them in content.
• Research competitors, market trends and successful content formats.
• Turn products/services and customer problems into simple and engaging content ideas.
• Work closely with the Media Buyer to develop and test advertising creatives.
• Review content and ad performance and suggest new creative directions based on results.
• Help maintain consistent brand communication and visual direction across platforms.
• Regularly bring new ideas and recommendations instead of depending on daily instructions from management.
• Minimum 2–3 years of relevant experience in Creative, Branding, Content Marketing or a similar role.
• Strong understanding of branding and content strategy.
• Good understanding of customer psychology and buying behaviour.
• Ability to develop creative concepts, hooks, scripts and campaign ideas.
• Good understanding of social media content, Reels and short-form video.
• Ability to research competitors and identify new content opportunities.
• Understanding of performance marketing creatives will be an advantage.
• Good written and verbal English communication skills.
• Must be able to work independently and take ownership of assigned responsibilities.
• A strong portfolio of previous work is required.