Copywriter

Job Description

Title: Copywriter

Company Name: Skills Hut Limited

Vacancy: 2

Age: 22 to 32 years

Job Location: Dhaka (Mirpur 10)

Salary: Tk. 25000 - 30000 (Monthly)

Experience:

• 2 to 4 years
• The applicants should have experience in the following business area(s): Training Institutes, Advertising Agency, Educational Technology (Edtech) Startup

• Bachelor of Business Administration (BBA) in Marketing, Mass Communication & Journalism
• Bachelor/Honors

• 2 to 4 years
• The applicants should have experience in the following business area(s): Training Institutes, Advertising Agency, Educational Technology (Edtech) Startup

• Age 22 to 32 years

• Excellent command of Bangla and English

• Strong understanding of social media content and digital marketing

• Ability to write both creative and conversion-focused copy

• Creative, curious, proactive, and execution-oriented mindset

Role Overview

The Copywriter will be responsible for developing content ideas, planning content, writing creative and persuasive copy, and supporting marketing campaigns across digital platforms.

The ideal candidate should be able to think beyond simply "visualizing & writing content"—understanding the audience, objective, message, platform, and desired action behind every piece of content.

Key Responsibilities

• Develop creative and engaging content ideas and concepts

• Create content strategies and content plans for campaigns and digital platforms

• Write compelling copy for Facebook, Instagram, LinkedIn, YouTube, TikTok, websites, landing pages, advertisements, and other platforms

• Develop campaign concepts, creative hooks, headlines, taglines, CTAs, scripts, captions, and promotional copies

• Write persuasive copy for courses, training programs, events, and marketing campaigns

• Convert complex ideas into simple, engaging, and audience-friendly communication

• Research audiences, trends, competitors, and relevant industry topics to generate fresh content ideas

• Collaborate with the Marketing, L&D, Creative, Sales, and Business Development teams

• Develop content ideas for Reels, short-form videos, carousels, static posts, campaigns, and long-form content

• Contribute to monthly and campaign-based content calendars

• Adapt content tone and messaging according to different audiences and platforms

• Review and improve existing content based on performance and audience response

• Ensure consistency in brand voice, messaging, and communication standards