Copywriter

Job Description

Title: Copywriter

Company Name: US-Bangla Airlines (OTA)

Vacancy: --

Age: at least 25 years

Location: Dhaka (Banani)

Minimum Salary: Negotiable

Experience:
∎ At least 2 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, Airline, Group of Companies

Published: 15 Jan 2025

Education:
∎ Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
∎ Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Requirements:

Additional Requirements:
∎ Age at least 25 years
∎ 2–5 years of copywriting experience, preferably in an advertising or creative agency.
∎ Strong portfolio showcasing experience with branding and integrated campaigns.
∎ Excellent writing, editing, and proofreading skills.
∎ Familiarity with SEO and digital marketing principles is a plus.
∎ Ability to thrive in a fast-paced, agency-style environment.
∎ Strong creative thinking and storytelling skills.
∎ Exceptional collaboration and communication abilities.
∎ Attention to detail and the ability to manage multiple deadlines.
∎ Understanding of brand development and marketing communication strategies.
∎ 2–5 years of copywriting experience, preferably in an advertising or creative agency.
∎ Strong portfolio showcasing experience with branding and integrated campaigns.
∎ Excellent writing, editing, and proofreading skills.
∎ Familiarity with SEO and digital marketing principles is a plus.
∎ Ability to thrive in a fast-paced, agency-style environment.
∎ Strong creative thinking and storytelling skills.
∎ Exceptional collaboration and communication abilities.
∎ Attention to detail and the ability to manage multiple deadlines.
∎ Understanding of brand development and marketing communication strategies.

Responsibilities & Context:
∎ Write compelling and engaging copy for integrated marketing campaigns, including digital, print, and social media.
∎ Develop taglines, slogans, and brand messaging that resonate with target audiences.
∎ Produce long-form and short-form content tailored to different channels and objectives.
∎ Leverage prior agency experience to contribute to the ideation and execution of high-quality creative campaigns.
∎ Collaborate with creative directors, designers, and external agency partners to ensure cohesive messaging and innovative concepts.
∎ Work under the Brand Team to ensure all content adheres to brand tone, voice, and identity guidelines.
∎ Assist in developing brand playbooks and communication strategies.
∎ Edit and proofread content to ensure clarity, consistency, and alignment with campaign goals.
∎ Incorporate SEO best practices and performance metrics into digital copy where relevant.
∎ Conduct research on industry trends, target audiences, and competitor strategies to craft relevant and impactful content.
∎ Present insights to the brand team and incorporate feedback to refine messaging.
∎ Handle multiple projects simultaneously, meeting tight deadlines and maintaining high-quality output.
∎ Participate in brainstorming sessions and contribute fresh ideas to drive brand innovation.
∎ Firsttrip ltd. a sister concern of US-Bangla Airlines is seeking a talented Copywriter with a strong agency background to join our Brand Team. The ideal candidate will bring proven experience working in fast-paced, dynamic environments, crafting creative and impactful copy for various campaigns and platforms. This role requires someone with a deep understanding of brand storytelling and the ability to align messaging with brand guidelines while collaborating closely with cross-functional teams.
∎ Key Responsibilities
∎ Creative Copy Development
∎ Write compelling and engaging copy for integrated marketing campaigns, including digital, print, and social media.
∎ Develop taglines, slogans, and brand messaging that resonate with target audiences.
∎ Produce long-form and short-form content tailored to different channels and objectives.
∎ Agency-Level Collaboration
∎ Leverage prior agency experience to contribute to the ideation and execution of high-quality creative campaigns.
∎ Collaborate with creative directors, designers, and external agency partners to ensure cohesive messaging and innovative concepts.
∎ Brand Alignment
∎ Work under the Brand Team to ensure all content adheres to brand tone, voice, and identity guidelines.
∎ Assist in developing brand playbooks and communication strategies.
∎ Content Optimization
∎ Edit and proofread content to ensure clarity, consistency, and alignment with campaign goals.
∎ Incorporate SEO best practices and performance metrics into digital copy where relevant.
∎ Research and Insights
∎ Conduct research on industry trends, target audiences, and competitor strategies to craft relevant and impactful content.
∎ Present insights to the brand team and incorporate feedback to refine messaging.
∎ Project Execution
∎ Handle multiple projects simultaneously, meeting tight deadlines and maintaining high-quality output.
∎ Participate in brainstorming sessions and contribute fresh ideas to drive brand innovation.


Compensation & Other Benefits:
∎ Insurance, Weekly 2 holidays
∎ Salary Review: Yearly
∎ Lunch Facilities: Full Subsidize
∎ Festival Bonus: 2

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka (Banani)

Company Information:
∎ US-Bangla Airlines (OTA)

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 22 Jan 2025

Category: Hospitality/ Travel/ Tourism

Interested By University

University Percentage (%)
National University 12.73%
University of Dhaka 3.42%
Jahangirnagar University 2.17%
2.02%
Jagannath University 1.55%
North South University 1.55%
Jatiya Kabi Kazi Nazrul Islam University 1.09%
University of Chittagong 1.09%
Dhaka College 1.09%
Daffodil International University (DIU) 1.09%

Interested By Age Range

Age Range Percentage (%)
20-30 73.14%
31-35 19.10%
36-40 3.57%
40+ 1.09%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 19.88%
20K-30K 52.64%
30K-40K 16.46%
40K-50K 6.37%
50K+ 4.66%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 23.29%
0.1 - 1 years 2.80%
1.1 - 3 years 28.88%
3.1 - 5 years 20.03%
5+ years 25.00%

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