Content & Social Media Specialist

Job Description

Title: Content & Social Media Specialist

Company Name: Otithee Limited

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience: --

Published: 2026-08-18

Application Deadline: 2026-08-25

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

About Otithee.com

Otithee.com is a growing Online Travel Agency (OTA) platform in Bangladesh, providing hotel and resort bookings, air ticketing, tour packages, travel-related services, and digital travel solutions. We are looking for a creative, trend-aware, and performance-oriented Content & Social Media Specialist to strengthen our digital presence and build engaging travel content across multiple platforms.

Position Overview

The Content & Social Media Specialist will be responsible for developing and executing content strategies across social media and digital channels. The role requires a combination of creativity, storytelling, platform knowledge, trend awareness, and analytical thinking.

The ideal candidate should be passionate about travel, social media, content creation, and digital marketing, with the ability to turn travel experiences, destinations, offers, and brand messages into engaging content that increases reach, engagement, traffic, leads, and conversions.

Key Responsibilities

• Develop and execute content strategies aligned with Otithee.com's brand and marketing objectives.

• Create engaging content for Facebook, Instagram, YouTube, TikTok, LinkedIn, and other relevant platforms.

• Write creative captions, social media posts, blogs, articles, scripts, promotional copies, and campaign content.

• Develop content ideas around destinations, hotels, resorts, travel tips, tourism trends, offers, packages, and seasonal campaigns.

• Plan and maintain a monthly/weekly social media content calendar.

• Create concepts and scripts for Reels, short-form videos, promotional videos, and other digital content.

• Coordinate with graphic designers, video editors, photographers, and other creative team members.

• Monitor social media trends, viral content, hashtags, formats, and emerging platform features.

• Develop creative campaigns for national holidays, festivals, travel seasons, promotional offers, and special occasions.

• Collaborate with the Sales, Customer Service, Product, and Business Development teams to create relevant marketing content.

• Manage and maintain consistent brand voice and visual/content standards across digital channels.

• Monitor comments, messages, mentions, and community interactions and coordinate with the relevant teams when necessary.

• Analyze social media performance and prepare regular content performance reports.

• Identify high-performing content and develop strategies to improve future content performance.

• Conduct competitor and industry research to identify content opportunities.

• Support paid social media campaigns by developing appropriate ad copies, creative concepts, and content variations.

• Assist in influencer/KOL collaboration and travel-content initiatives.

• Ensure all published content is accurate, engaging, grammatically correct, and aligned with company policies.

• Stay updated on developments in the travel, tourism, hospitality, OTA, and digital marketing industries.