Brand Planner
Job Description
Title: Brand Planner
Company Name: Ad Root Ltd.
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Graduate or Diploma in Graphic Designing.
Experience Requirements:
∎ 5 to 6 year(s)
Job Responsibilities:
∎ Independently does research and develop comprehensive brand positioning strategies for clients
∎ Works with client to uncover business needs and objectives, craft appropriate strategies, and identifies/implements strategies to help achieve client goals
∎ Understand and interpret business and marketing data to support recommendations
∎ Interact with Media, Creative, Strategy and Account personnel to provide holistic thinking around client and brand communication plans
∎ Develop brand guideline and Communication & Marketing plans for clients
∎ Possess expert understanding of the business and market dynamics of assigned clients
∎ Work closely with account executives to develop strategy documents (i.e. Brand Audit/Positioning Documents, Creative Brief, Research Summary, etc.)
∎ Write and develop new business proposals as directed
∎ Research and Research Vendor Management
∎ Advise client on research techniques and results
∎ Help facilitate qualitative and quantitative research
Additional Requirements:
∎ Ideal candidates preferably will have 5-6 years of experience in Brand Planning or Strategy making and have excellent written and verbal communications skills.
∎ Long-form strategic writing
∎ Branding principles and strategic positioning
∎ Media consumption habits and behaviors
∎ Consumer psychology
∎ Brand affinity and customer relationship strategies
∎ New business development for Ad Root and proposal writing
∎ Fresh thinker who embraces challenges and new methods of thinking
∎ Can inspire and lead a team through multiple on-going projects and timelines
∎ Passionate to work in a busy, fast-paced, and high energized work place
∎ self-motivated with a positive attitude
∎ Research techniques and analytics reporting
∎ Verbal and written presentation skills
∎ Communicate thorough knowledge of assigned brands
∎ Provide effective, coherent and proven communication strategies
∎ Meet deadlines
∎ Effectively handle multiple assignments at one time
∎ Manage challenging situations both internally and externally
Salary: Negotiable
Application Deadline: May 21, 2019
Company Information:
∎ Ad Root Ltd.
Category: Marketing/Sales
