Brand Manager
Job Description
Title: Brand Manager
Company Name: PERFUME WORLD LTD.
Vacancy: 1
Job Location: Dhaka (Baridhara)
Employment Status: Full-time
Educational Requirements:
∎ Master of Business Administration (MBA), Bachelor of Business Studies (BBS)
∎ North South University,Independent University, Bangladesh,East West University,BRAC University,IBA, Dhaka University students will get preference
∎ Skills Required: Able to travel abroad (Passport), Computer skill, Language skills both in Bengali and English.
Experience Requirements:
∎ At most 1 year(s)
∎ The applicants should have experience in the following area(s):
Communication, Marketing
Job Context:
∎ We are looking for an Brand Manager to help develop and implement effective brand-building strategies. You`ll brainstorm ideas to meet marketing objectives, help execute plans and report on campaign results.
∎ In this role, you should be creative and results-oriented. An analytical mind and research skills are essential to this job. If you`re also an excellent communicator and team player, we`d like to meet you.
∎ Your goal will be to promoting brand awareness through effective marketing plans and campaigns.
Job Responsibilities:
∎ Design & decorate the prospective shops, dealers & markets by proper branding equips as & where required.
∎ Analyze market trends and development that may impact offline/Online marketing activities.
∎ Assess alternate market research channels.
∎ Execute activities to communicate business value proposition to customers.
∎ Execute brand campaigns.
∎ Execute customer loyalty plans.
∎ Implement brand communication plans.
∎ Implement brand plans.
∎ Implement innovation campaigns to drive higher customer retention and loyalty.
∎ Monitor design and brand alignment.
∎ Review effectiveness of brand campaigns.
∎ Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
∎ Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
∎ Initiate and control surveys to assess customer requirements and dedication
∎ Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
∎ Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
∎ Develop and plan marketing strategies of the assigned brands.
∎ Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events, point-of-sales marketing etc.
∎ Create, direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties.
∎ Co-work with respective trade channels for promotional mechanism, special offers, in store display and POS materials.
∎ Plan and execute new product launches.
∎ Conceptualize and initiate digital and social media campaigns through working with various digital agencies.
∎ Responsible for planning and delivering innovative content across all social media platforms.
∎ Responsible for content creation including design and copy writing for digital ads and related marketing collaterals.
∎ Measure and report performance of all digital marketing campaigns.
∎ Manage the ecommerce business by planning and executing online campaigns and promotions.
∎ Monitor competitor's activities through print, TVC advertisements and data analysis, as well as current market performance and trends.
∎ Find out shops, dealers & organize them by branding of Company's product identity.
∎ Contributing ideas to marketing campaigns
∎ Conducting research and analyzing data to identify and define audiences
∎ Compiling, distributing and presenting ideas, information and strategies
∎ Coordinating promotional activities, events and interviews.
∎ Managing production and performance of multimedia content
∎ Writing and proofreading creative copy.
∎ Maintaining websites and tracking data analytics
∎ Managing social media campaigns
∎ Monitoring performance of marketing campaigns.
Additional Requirements:
∎ Age at most 30 years
∎ Only females are allowed to apply
Salary: Negotiable
Compensation & Other Benefits:
∎ Mobile bill, Weekly 2 holidays
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 9 Aug 2023
Company Information:
∎ 31 Jul 2023
∎ PERFUME WORLD LTD.
∎ Address : 97 SUHRAWARDY AVENUE, 8TH FLOOR, BARIDHARA DIPLOMATIC ZONE, DHAKA-1212
∎ Web : www.perfumeworld.com.bd
∎ Business : Home of Original Perfumes
Category: Marketing/Sales
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