Title: Brand Lead (Manager)- Packaging Corporate Marketing
Company Name: Munshi HR Solutions Ltd.
Vacancy: 1
Age: At least 30 years
Job Location: Chattogram
Salary: Tk. 60000 - 100000 (Monthly)
Experience:
Brand/Marketing Management in the FMCG industry.
Strong understanding of consumer behavior, distribution channels, and trade marketing.
Experience in handling both TTL & BTL activities.
Excellent communication, analytical, and leadership skills.
Position: Brand Lead (Manager)- Packaging Corporate Marketing
Job Location: Chittagong
Job Experience: 06-10 years in Chittagong market
Industry Preferred: FMCG industry
Salary & Benefits: 80k-100k (negotiable) and other benefits will share in the interview board
Please apply if you have experience in the Chittagong market.
Job Responsibilities:
Ø Develop and implement brand strategy to strengthen market position and drive growth.
Ø Plan and execute TTL & BTL marketing campaigns (digital, print, events, trade promotions).
Ø Conduct market research, analyze consumer insights, and identify growth opportunities.
Ø Manage product life cycle – from new product development to market launch and relaunch.
Ø Work closely with the Sales & Trade Marketing team to ensure brand visibility and effective execution in retail channels.
Ø Coordinate with creative, media, and PR agencies for campaigns and brand communication.
Ø Ensure brand guidelines and consistent messaging across all platforms.
Ø Monitor competitor activities, market trends, and prepare regular performance reports.
Ø Manage annual brand budget and ensure cost-effective execution.
Requirements:
Ø Bachelor’s/Master’s in Marketing, Business Administration, or related field.
Ø 06-08 years of proven experience in Brand/Marketing Management in the Packaging FMCG industry.
Ø Strong understanding of consumer behavior, distribution channels, and trade marketing.
Ø Experience in handling both TTL & BTL activities.
Ø Excellent communication, analytical, and leadership skills.
Ø Ability to work in a fast-paced, competitive market environment. Must have knowledge about Chittagong market.
| University | Percentage (%) |
|---|---|
| National University | 9.46% |
| University of Chittagong | 7.26% |
| University of Dhaka | 4.42% |
| North South University | 4.10% |
| American International University Bangladesh (AIUB) | 3.15% |
| Independent University, Bangladesh | 2.21% |
| BRAC University | 2.21% |
| Stamford University Bangladesh | 2.21% |
| Premier University | 1.89% |
| East Delta University, Chittagong | 1.89% |
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 21.45% |
| 31-35 | 30.91% |
| 36-40 | 25.55% |
| 40+ | 21.45% |
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 2.21% |
| 20K-30K | 0.63% |
| 30K-40K | 1.58% |
| 40K-50K | 5.05% |
| 50K+ | 90.54% |
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 2.52% |
| 0.1 - 1 years | 2.21% |
| 1.1 - 3 years | 6.94% |
| 3.1 - 5 years | 8.20% |
| 5+ years | 80.13% |