Brand Development Manager
Job Description
Title: Brand Development Manager
Company Name: A Leading Group of Company
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ BBA/MBA with major in Marketing any UGC approved reputed university
Experience Requirements:
∎ 5 to 8 year(s)
Job Responsibilities:
∎ Analyze brand positioning and consumer insights
∎ Shape and communicate company vision and mission
∎ Translate brand elements into plans and go-to-market strategies
∎ Manage a team of marketing people working on brand initiatives
∎ Lead creative development to motivate the target audience to “take action”
∎ Establish performance specifications, cost and price parameters, market applications and sales estimates
∎ Measure and report performance of all marketing campaigns, and assess ROI and KPIs
∎ Monitor market trends, research consumer markets and competitors’ activities
∎ Overseeing the production of advertisements, promotional materials and mail campaigns.
∎ Monitor product distribution and consumer reactions
∎ Devise innovative growth strategies
∎ Align the company around the brand’s direction, choices and tactics
∎ Researching and analyzing consumer behavior, market trends and competitor activity.
∎ Establishing budgets, performance specifications and sales estimates.
∎ Developing and implementing strategies that resonate with the target market.
∎ Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
∎ Building brand awareness and increasing brand value and profitability.
∎ Increasing product sales and market share.
∎ Collaborating with different teams such as marketing, creative, legal, etc.
∎ Ensuring that messaging and marketing activities are aligned with brand and company values.
Additional Requirements:
∎ Age 28 to 35 years
∎ Proven working experience as Brand Manager or Associate Brand Manager
∎ Proven ability to develop brand and marketing strategies and communicate recommendations to executives
∎ Experience in identifying target audiences and devising effective campaigns
∎ Excellent understanding of the full marketing mix
∎ Strong analytical skills partnered with a creative mind
∎ Data-driven thinking and an affinity for numbers
∎ Outstanding communication skills
∎ Up-to-date with latest trends and marketing best practices
∎ Problem-solving mindset and willingness to challenge the established norms.
Salary: Negotiable
Compensation & Other Benefits:
∎ Mobile bill, Tour allowance
∎ Lunch Facilities: Partially Subsidize
∎ Festival Bonus: 2
∎ As per company policy
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 8 Jun 2021
Company Information:
∎ 3 Jun 2021
∎ A Leading Group of Company
Category: Marketing/Sales
:
Source: bdjobs.com
Deadline Expired on 8th Jun 2021
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