Assistant Registrar (Program Development)
Job Description
Title: Assistant Registrar (Program Development)
Company Name: Shanto-Mariam University of Creative Technology
Vacancy: Not specific
Job Location: Dhaka (Uttara)
Employment Status: Full-time
Educational Requirements:
∎ BBA/B.Sc. in CSE with MBA in Marketing or relevant field.
Experience Requirements:
∎ At least 5 year(s)
Job Responsibilities:
∎ Develop, implement, evaluate and refine a comprehensive marketing strategy designed to help the university advance and achieve key institutional goals.
∎ Develop all promotional material (print & online) so that potential students receive accurate and reliable information. Collecting information from different sources about prospective students.
∎ Regular communications with different colleges and institutions in order to enhance network for the university.
∎ Analyze and determine total program cost, per credit fee, waiver policy, grading policy, scholarship policy, payment system etc.
∎ Prepare monthly, semester-wise and annual work plan and implement accordingly.
∎ Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.
∎ Implementing and Managing the Company's social media accounts. Expertise on Social Media (Facebook, Instagram, WhatsApp, Google, YouTube) marketing to manage digital marketing campaigns.
∎ Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
∎ Develop and implement communications campaigns with appropriate media in order to attract inquiries from prospective students. (advertising, direct mailings, newsletters etc)
∎ Develop & implement marketing and promotional strategy.
∎ Develop relevant content, publish in digital channels, and regularly maintain the channels (Social media, web, email, etc.) to reach the company's target customers.
∎ Creative planning and designing for all the digital marketing campaigns. Good Graphics designing knowledge of Photoshop and Illustrator is a must.
∎ Creative planning and execution of all the Facebook marketing campaigns by using Facebook Ads manager, including good knowledge of conversion ads, lead ads, and understanding of Facebook pixel for retargeting ads.
∎ Develop short- and long-term plans and budgets for the marketing and communications program and its activities in the most cost-effective manner.
∎ Assist the team in the development of the overall digital marketing strategy
Additional Requirements:
∎ Age 30 to 45 years
∎ Work experience as Head of Marketing/Program Development preferably in a university.
∎ Minimum 5 years of experience in marketing, communications, promotion, content development preferably in a university.
Salary:
∎ An attractive compensation package will be offered to the suitable candidate based on academic qualifications and work experience.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 23 Nov 2021
Company Information:
∎ 9 Nov 2021
∎ Shanto-Mariam University of Creative Technology
∎ Address : House # 56, A H Tower (2nd floor), Road # 02, Sector # 03, Uttara, Dhaka- 1230
∎ Web : www.smuct.edu.bd
∎ Business : University
Category: Marketing/Sales
