Assistant Manager/ Deputy Manager - Trade Marketing

Job Description

Title: Assistant Manager/ Deputy Manager - Trade Marketing

Company Name: Nagad Limited

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 6 years
• The applicants should have experience in the following business area(s): Banks, Manufacturing (FMCG), Financial Technology (Fintech) Startup

MBA/BBA Major in Marketing or any discipline from a reputed University

• 3 to 6 years
• The applicants should have experience in the following business area(s): Banks, Manufacturing (FMCG), Financial Technology (Fintech) Startup

• Strong analytical and problem-solving mindset

• Attention to detail and accuracy in execution

• Proactive and result-oriented attitude

• Familiarity with marketing automation tools / TMR apps

• Adaptability and collaborative mindset

• Develop and implement POSM for merchant outlets to enhance brand visibility in line with brand guidelines

• Conceptualize, plan, and roll out Trade Engagement Events and regional activations to drive sales

• Support corporate and government sales through POSM, giveaways, stakeholder collaboration, and merchant store promotional events

• Prepare, monitor, and optimize annual trade marketing budgets

• Execute merchandising strategies across multiple channels aligned with overall Trade Marketing and Communication strategy, ensuring benchmark Share of Voice

• Lead, manage, and supervise the merchandising team and Field Force (FF) with decision-making authority (Merchant part)

• Collaborate with Merchant, Marketing, supervisors, and cross-functional teams for merchandising strategy, campaign planning, and execution of POSM communication

• Plan, budget, produce, and implement all in-store activities, including POSM and promotional campaigns

• Coordinate with automation partners for Merchant TMR App alignment, system support, and issue debugging

• Communicate merchandising briefs and coordinate with external agencies and production vendors to ensure timely POSM delivery

• Participate in meetings, discussions, brainstorming sessions, take meeting minutes when required, and gather inputs from reporting managers and stakeholders

• Prepare merchandising and competitor activity reports; collect weekly team reports; manage POSM stock; and handle vendor management

• Prepare and maintain NFAs, expense claims, approved documents, and records as per requirements