Assistant Manager – Brand & Communication

Job Description

Title: Assistant Manager – Brand & Communication

Company Name: Meridian Foods Limited

Vacancy: --

Age: 26 to 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Food (Packaged)/Beverage

• Master of Business Administration (MBA) in Marketing

• At least 5 years
• The applicants should have experience in the following business area(s): Food (Packaged)/Beverage

• Age 26 to 35 years

• Proficiency in MS Office and familiarity with AI tools for marketing and productivity.

• Strong communication, presentation, and creative thinking skills.Knowledge of graphic design, photography/videography, shooting, and post-production.

• Good knowledge of digital and offline marketing.Strong agency and vendor management skills.

• Good knowledge of FMCG Sales, Retail Channel & Distribution

• Proven ability to contribute to sales and business growth. 

• Plan and execute brand communication campaigns across ATL, BTL, digital, and retail channels, including product launches, brand activations, promotions, and consumer engagement initiatives.

• Work with the Product Development/R&D team to translate consumer insights and market trends into product concepts, positioning, packaging, claims, and support new product development from concept to launch.

• Develop and manage new brands from concept to launch, including brand naming, positioning, identity, packaging, and communication.

• Develop creative briefs, campaign concepts, and communication materials, and coordinate with agencies on creative, media, production, research, and other campaign deliverables.

• Maintain the brand communication calendar and ensure consistency in brand identity, messaging, tone, and visual communication across all touchpoints.

• Coordinate with Sales, Sales Development, Trade Marketing, MIS, Accounts, R&D, and other cross-functional teams to ensure smooth execution of brand activities.

• Prepare presentations, approval notes, campaign evaluation reports, procurement documents, and support vendor bill processing and budget management.

• Conduct regular market visits to monitor product availability, visibility, pricing, trade feedback, and promotional execution.

• Monitor sales and campaign performance, competitor activities, and consumer responses against key KPIs, and provide regular reports and actionable insights to management.

• Perform any other tasks as assigned by the Supervisor.