Area Sales Manager (Imported Food & Beverage)

Job Description

Title: Area Sales Manager (Imported Food & Beverage)

Company Name: Akij Commodities Ltd (Imported Food & Beverage)

Vacancy: 4

Age: 28 to 40 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Trading or Export/Import, Food (Packaged)/Beverage, Group of Companies

• Bachelor/Honors

• At least 5 years
• The applicants should have experience in the following business area(s): Trading or Export/Import, Food (Packaged)/Beverage, Group of Companies

• Age 28 to 40 years

• Experience in FMCG, Food & Beverage, Imported Food/FMCG, Consumer Goods, Trading, or Distribution will be highly preferred.

• Candidates with strong experience in General Trade, Modern Trade, HoReCa, or institutional sales will have an advantage.

• Territory and channel developmentDistributor/dealer management

• Strong negotiation and communication skills

• Proficiency in MS Excel / Google Sheets and sales/ERP applications

• Ability to work extensively in the field and travel within the assigned territory

• Strong result orientation and problem-solving ability

Job Context

Akij Commodities Ltd., a concern of Akij Resource, is engaged in the import and distribution of food and beverage products sourced from different countries. The company is expanding its portfolio of international food & beverage brands and nationwide distribution network. We are looking for a result-oriented Area Sales Manager (ASM) to drive sales growth, strengthen distribution, develop the market, and ensure effective execution of sales strategies within the assigned territory.

Key Responsibilities

1. Achieve sales, distribution, revenue, and collection targets for the assigned territory in line with company objectives and approved business plans.

2. Develop and execute territory-wise sales plans covering outlet expansion, product availability, sales volume, market coverage, and achievement of monthly, quarterly, and annual targets.

3. Manage and develop distributors, dealers, retailers, wholesalers, and other channel partners to ensure effective distribution and sustainable business growth.

4. Drive numeric and weighted distribution by expanding product availability across General Trade, Modern Trade, HoReCa, institutional, and other relevant channels.

5. Lead, supervise, and develop the field sales team, including Sales Representatives and other assigned team members, ensuring proper route planning, daily productivity, market coverage, and target achievement.

6. Monitor market execution and product visibility, ensuring proper merchandising, display, pricing, promotional activities, and availability of imported F&B products at the outlet level.

7. Develop new markets and business opportunities by identifying potential outlets, customers, territories, channels, and institutional accounts for portfolio expansion.

8. Monitor competitors and market dynamics, including competitor pricing, promotions, new product launches, distribution activities, consumer trends, and market opportunities, and provide actionable insights to management.

9. Manage sales forecasting and inventory requirements by coordinating with distributors, Supply Chain, and Sales Management to maintain optimum stock levels and minimize stock-outs or excess inventory.

10. Ensure effective collection and credit management by monitoring outstanding payments, distributor credit limits, collection performance, and overdue accounts in coordination with the relevant departments.

11. Prepare and submit regular sales and market reports, including sales achievement, distribution, outlet coverage, collection, inventory, competitor activities, team productivity, and territory performance.

• Provident fund,Mobile bill,Insurance,Profit share,Gratuity
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2