Strategic Media Planner

Job Description

Title: Strategic Media Planner

Company Name: Advanced Chemical Industries Limited (ACI)

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Masters degree in any discipline
∎ Masters in Mass Media/Marketing/Sociology/Business Administration

Experience Requirements:
∎ At least 4 year(s)
∎ The applicants should have experience in the following area(s): Communication/ Public Relation/ Media, Media Planning/ Media Buying

Job Responsibilities:
∎ Able to create Strategic Media Planner according to the brief.
∎ Identifying and understanding target audiences
∎ Determining the most effective media mix to display ads
∎ Ability to prepare media plan for Electronic, Press, Online, Digital Media.
∎ Identify target audiences and understand their behavior and habits.
∎ Ability to identify Channels, programs time-slot, as per TVR according to target group
∎ Ability to analyze TV and other media on brand evaluation.
∎ Ability to work under pressure and provide the job within stipulated period.
∎ Well experience in utilizing media planning tools like Media Xpress 4 and other matrix.
∎ Ability to prepare pre and post evaluation of Media Planning.
∎ Able to evaluate the success of media strategies and campaigns.

Additional Requirements:
∎ Age at least 28 years

Salary: Negotiable

Application Deadline: August 30, 2019

Company Information:
∎ Advanced Chemical Industries Limited (ACI)
∎ Address : ACI Centre, 245 Tejgaon Industrial Area, Dhaka-1208.
∎ Web : www.aci-bd.com
∎ Business : Pharmaceuticals; Agribusiness; Consumer Brands.

Category: Media/Advertisement/Event Mgt.