Sr. Executive/Executive-Marketing (Education)
Job Description
Title: Sr. Executive/Executive-Marketing (Education)
Company Name: SAIC GROUP
Vacancy: 3
Job Location: Dhaka (Mirpur 14)
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing
∎ Skills Required: Communication, Computer skill, Good presentation skill, Negotiation Skills
Experience Requirements:
∎ 2 to 6 year(s)
∎ The applicants should have experience in the following area(s):
Digital Marketing (Social Media Marketing), Proficient in MS Office Applications, Reporting and Documentation, SEO and Digital Marketing, Strong communication skills.
∎ The applicants should have experience in the following business area(s):
Advertising Ageny, Group of Companies, Immigration & Education Consultancy Service, University
Job Context:
∎ Saic Group contributes their effort in large scale in the education sector in whole Bangladesh. Almost One Thousand (Administrative + Academic) staffs are employment under SAIC Group. And about 15000 Thousand Students continue their study under Saic Group.
∎ As a Sr. Executive/Executive-Marketing in the education sector, you will be responsible for developing and implementing strategic marketing initiatives to promote our educational programs, increase brand awareness, and attract prospective students. You will work closely with the marketing team, academic departments, and other stakeholders to create compelling campaigns that resonate with the target audience.
Job Responsibilities:
∎ Conduct market research to identify trends, competitor activities, and potential opportunities.
∎ Analyze student demographics and preferences to tailor marketing strategies accordingly.
∎ Develop and execute integrated marketing campaigns across various channels, including digital, social media, print, and events.
∎ Collaborate with graphic designers, content creators, and other team members to create visually appealing and impactful marketing materials.
∎ Manage and optimize digital marketing channels, including social media platforms, email campaigns, and online advertising.
∎ Utilize SEO and SEM strategies to enhance the online visibility of educational programs.
∎ Plan and coordinate events such as open houses, workshops, and webinars to engage with potential students and their parents.
∎ Represent the institution at relevant industry events and conferences.
∎ Ensure consistent brand messaging across all marketing materials and communication channels.
∎ Work on enhancing the overall brand image and reputation of the institution.
∎ Liaise with academic departments to gather information about courses, faculty, and unique selling points.
∎ Communicate effectively with internal teams, external agencies, and stakeholders to align marketing efforts with organizational goals.
∎ Implement lead generation strategies to increase the number of inquiries and applications.
∎ Work on converting leads into enrolled students through effective communication and follow-up processes.
∎ Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to optimize future strategies.
∎ Use data-driven insights to make informed decisions and improvements.
Additional Requirements:
∎ Age 28 to 35 years
∎ Only males are allowed to apply
∎ Proven experience in marketing, preferably in the education sector.
∎ Strong understanding of digital marketing trends and techniques.
∎ Excellent communication and interpersonal skills.
∎ Creativity and the ability to think outside the box.
∎ Proficiency in using marketing tools and platforms.
∎ Analytical mindset with the ability to interpret data and metrics.
∎ Strong project management skills and attention to detail.
Salary: Negotiable
Compensation & Other Benefits:
∎ Mobile bill
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ As per company policy.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 3 Jan 2024
Company Information:
∎ 4 Dec 2023
∎ SAIC GROUP
∎ Address : Saic Tower 2, Plot- M/3, Section - 14, Mirpur, Dhaka 1216
∎ Business : About Saic Group:
Saic Group is the largest Technical and Medical Health Allied Group of the Country. Established in 2002, Saic Group is a unique comprehensive Gr0up bridging Technical and Medical Education, ensuring quality learning and practical education. As the Country`s most prestigious and influential education Group, Saic Group is committed to cultivate and enrich our children to become global citizens who will thrive in today`s world and become tomorrow`s leaders. Almost One Thousand (Administrative + Academic) staffs are currently employed under the umbrella of Saic Group.
Saic Group operates a Medical Bachelor Degree College (Under Dhaka University) in Dhaka, an agricultural College (Under Rajshashi University) in Dinajpur, and Four (4) B.Sc. Nursing Colleges around the Country in Dhaka, Bogura, Jamalpur, and Dinajpur. About Fifteen Thousand (15,000) Students are continuing their studies under Saic Group.
Saic Group has Five (5) Polytechnic institutes, One (1) Marine Institute, Six (6) Nursing Institutes, One (1) Nursing College, Six (6) Diploma Medical Institutes, Six (6) Institutes of Health and Technology, Six (6) Medical Assistant Training Schools (MATS) under Dhaka University, One (1) B.Sc. Medical Institute in Dhaka under the National University, Six (6) Teachers Training Colleges, Saic General Hospital (Seventy seated specialized hospital in Bogura), and One (1) Digital Diagnostic Lab in Dhaka.
Category: Education/Training
:
Deadline Expired on 3rd Jan 2024
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