Sr. Executive - Digital Marketing & Training Coordination

Job Description

Title: Sr. Executive - Digital Marketing & Training Coordination

Company Name: Datascape Research and Consultancy Limited

Vacancy: 1

Age: 28 to 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 2 to 4 years
• The applicants should have experience in the following business area(s): Market Research Firms, Research Organization

• Bachelor’s Degree in Business Administration, Marketing, Social Sciences, Data Science, Computer Science, or related field. A master’s degree is a plus.

• 2 to 4 years
• The applicants should have experience in the following business area(s): Market Research Firms, Research Organization

• Age 28 to 35 years

• At least 2-4 years of proven experience in relevant field of any training agency.

Company Overview: Datascape Research & Consultancy Ltd is an independent research firm based in Dhaka, Bangladesh, with a global presence across various industries. Established on March 16, 2016, and rebranded in 2024, it provides largescale research and consultancy services to support informed decision making. The firm has over 600 trained interviewers, 12 regional coordinators, and 36 supervisors nationwide. It is part of a group that includes Datascape IT Limited, Datascape Academy.

Job Description

Digital Marketing (40%) 

• Develop and implement digital marketing strategies across multiple channels (social media, SEO, SEM, email marketing, content marketing) to drive brand awareness, engagement, and conversions
• Analyze and report on campaign performance, using tools like Google Analytics, social media insights, and other analytics platforms to track key metrics and optimize strategies
• Create and manage content for digital platforms, including website, social media, and email newsletters, ensuring content is aligned with brand guidelines and optimized for SEO
• Collaborate with cross-functional teams (sales, design, product) to ensure digital marketing campaigns align with overall business goals, ensuring seamless execution and effective messaging
• Develops and implements marketing campaigns for training products, including sales forecasts, strategies, plans, and promotional presentations
• Tracks sales data, manages promotional materials, organizes meetings and trade shows, and prepares reports
• Seeks opportunities to add value to job outcomes.

Training Coordination (60%)

• Develop technical and financial proposal against GO, NGO and corporate EOI, RFQ, RFP
• Develop and deliver customized training programs for various sectors, utilizing online and offline methods
• Apply diverse training techniques, manage schedules, and track outcomes effectively
• Collect feedback to improve programs and stay updated on new training methodologies
• Build strong networks with stakeholders, including government agencies, NGOs, and businesses
• Assist in arranging and coordinating trainings programs
• Prepare inception report, training report, project report
• Represent Datascape Academy in forums, fostering engagement and promoting its program portfolio.