Software Marketing Manager

Job Description

Title: Software Marketing Manager

Company Name: BYSL Global Technology Group

Vacancy: Not specific

Job Location: Dhaka (Gulshan)

Employment Status: Full-time

Educational Requirements:
∎ Bachelor's degree in Computer Science, Information Technology, Engineering, or a related feld is a MUST.

Experience Requirements:
∎ At least 5 year(s)

Job Context:
∎ We are seeking a results-driven Software Marketing Manager to join our team at BYSL Global Technology Group. As a Software Marketing Manager, you will be responsible for developing and executing innovative marketing strategies that drive brand awareness, customer engagement, and revenue growth.
∎ The ideal candidate will have a passion for marketing, exceptional strategic thinking skills, and a comprehensive knowledge of the dynamic trends in the technology industry. If you have a track record of creating and executing successful marketing campaigns and are ready to take your skills to the next level, we`d love to hear from you.

Job Responsibilities:
∎ Develop and execute comprehensive marketing strategies owning their implementation from ideation to execution and drive brand awareness and customer engagement.
∎ Collaborate with cross-functional teams, including product development, sales, and design, to ensure marketing initiatives are aligned with business objectives.
∎ Conduct market research to stay up-to-date on industry trends, competitor activity, and customer insights.
∎ Manage the development and implementation of marketing programs, including digital campaigns, events, and content marketing.
∎ Oversee the creation and management of marketing materials, including brochures, presentations, and case studies.
∎ Continuously evaluate and recommend improvements to marketing processes and tools to enhance efciency and efectiveness.
∎ Build strategic relationships and partner with key stakeholders, industry players, agencies and vendors.
∎ Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
∎ Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
∎ Gather and analyze customer insights, consumer trends, competitors' data, market analysis, and marketing best practices to build successful strategies.
∎ Identify the efectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
∎ Present ideas and fnal deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
∎ Monitor and forecast marketing and sales trends.
∎ Devise and evaluate methods for data collection.
∎ Use statistical software to analyze and interpret data.
∎ Maintain strict confdentiality of sensitive information.

Additional Requirements:
∎ Possess expertise in the use of search engines, web analytics, and business research tools.
∎ Excellent knowledge of statistical software, databases, and productivity tools.
∎ Proven success in developing marketing plans and campaigns.
∎ Excellent written and verbal communication skills.
∎ Strong project management, multitasking, and decision-making skills.
∎ Solid knowledge of website analytics and marketing tools.
∎ Experience with marketing automation and CRM tools.

Compensation & Other Benefits:
∎ Performance Bonus
∎ Festival Bonuses
∎ Subsidized Lunch Facilities
∎ Competitive Salary
∎ Yearly Salary Review

Job Source: Online Job Posting.

Application Deadline: 20 Mar 2023

Company Information:
∎ 18 Feb 2023
∎ BYSL Global Technology Group

Category: IT/Telecommunication


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