Title: SEO Expert
Company Name: ADDIE Soft Limited
Vacancy: 1
Age: 25 to 35 years
Job Location: Dhaka
Salary: Negotiable
Experience:
Experience in content marketing & blogging.
Google certifications (Google Analytics, Google Ads).
Knowledge of PPC & paid advertising is a plus.·
Familiarity with AI-driven SEO tools.
Clear and strong communications, with the ability to effectively work with all areas of the organization
2 to 4 years of experience in SEO & digital marketing.·
Strong knowledge of Google Search Console, Google Analytics 4 (GA4), and SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.).·
Hands-on experience with Wix, WordPress, Shopify, or Magento SEO.·
Basic knowledge of HTML, CSS, and JavaScript for SEO fixes.·
Strong analytical and problem-solving skills.·
Ability to work independently and within a team.
Company Overview:
ADDIE Soft Ltd. is an IT and ITES company based in Bangladesh, winner of the BASIS National ICT Award 2018 in the Business Services & Professional Services category, which started its journey in 2007. ADDIE Soft Ltd. has achieved ISO 9001:2015, ISO 27001:2013 & CMMI Level 3 Certifications, to develop world-class custom software applications for different sectors i.e. Government, Education, Telecommunication, Pharmaceuticals, Banking & Finance, Retail, e-Commerce, Shipping, Aviation in both cloud-based Web and Mobile Applications.
Business:
ADDIE Soft Ltd. is a prominent IT & ITES, and Training services provider specializing in custom software development, digitalization, consultation and off-the-shelf solution. We excel in cloud and mobile platforms, utilizing Lean, Scrum, and Agile methodologies to deliver innovative, user-centered products with a strong emphasis on data security and continuous improvement.
Job Context:
We are seeking a results-driven SEO Expert to oversee all search engine optimization and digital marketing activities. The ideal candidate should possess a thorough understanding of SEO strategies, Google algorithms, keyword research, content optimization, and link-building techniques. You will be responsible for enhancing organic search rankings, increasing website traffic, and driving conversions through best practices in SEO.
Job Responsibilities:·
Conduct keyword research and competitor analysis using SEMrush, Ahrefs, Google Keyword Planner, etc.·
Optimize meta titles, descriptions, headers (H1-H6), and image alt attributes.·
Improve internal linking and content structure for better SEO performance.·
Ensure all website content is SEO-friendly and aligned with business goals.·
Develop and execute high-quality backlink strategies (guest posts, outreach, etc.).·
Identify and remove toxic backlinks to improve domain authority.·
Monitor competitors’ backlink profiles and create link-building strategies.·
Perform SEO audits to fix issues like broken links, 404 errors, redirect chains, etc.·
Optimize site speed, mobile-friendliness, and Core Web Vitals.·
Ensure proper indexing of pages using robots.txt, XML sitemaps, and canonical tags.·
Optimize structured data using Schema Markup (JSON-LD, Microdata, RDFa).·
Optimize Google My Business (GMB) listings for local SEO.·
Improve product descriptions and category pages for eCommerce SEO.·
Track rankings, organic traffic, and conversions using Google Analytics 4 (GA4) & Google Search Console.·
Generate SEO reports to measure ROI and key SEO KPIs.·
Stay updated with Google algorithm updates and industry trends.