Content Writer (Digital Marketing)

Job Description

Title: Content Writer (Digital Marketing)

Company Name: ADDIE Soft Limited

Vacancy: 01

Age: At least 25 years

Job Location: Dhaka (Dhanmondi 27)

Salary: Negotiable

Experience:

• 2 to 4 years
• The applicants should have experience in the following business area(s): Design/Printing/Publishing,Software Company,IT Enabled Service

• Bachelor/Honors
• Masters

• Bachelor’s/Master`s degree in English, Marketing, Business, Communications, or related fields

• 2 to 4 years
• The applicants should have experience in the following business area(s): Design/Printing/Publishing,Software Company,IT Enabled Service

• Age At least 25 years

• 2+ years of experience in content writing, copywriting, or marketing writing

• Excellent command of English (grammar, tone, clarity)

• Deep understanding of digital marketing, lead generation, funnels, and buyer psychology

• Ability to write with business goals in mind (traffic, leads, branding)

• Familiarity with SEO best practices (Yoast/SurferSEO, Ahrefs/SEMrush keywording)

• Strong research skills — can learn and write about any industry (SaaS, ecommerce, agency, etc.)

• Experience writing for international clients (Australia, USA, UK preferred)

Bonus Skills:

• Basic knowledge of WordPress, Webflow, or CMS editing

• Ability to create outlines/briefs for designers or SEO teams

• Familiarity with content marketing strategy and performance tracking

• Experience with AI tools (e.g., ChatGPT, Jasper) as assistive support (not dependency)

• B2B marketing and SaaS industry knowledge are a big plus

Company Overview:

ADDIE Soft Ltd. is an IT and ITES company based in Bangladesh, winner of the BASIS National ICT Award 2018 in the Business Services & Professional Services category, which started its journey in 2007. ADDIE Soft Ltd. has achieved ISO 9001:2015, ISO 27001:2013 & CMMI Level 3 Certifications, enabling the development of world-class custom software applications across various sectors, including Government, Education, Telecommunication, Pharmaceuticals, Banking & Finance, Retail, e-Commerce, Shipping, and Aviation, in both cloud-based Web and Mobile Applications.

Business:

ADDIE Soft Ltd. is a prominent IT & ITES services provider, specializing in custom software development, digitalization, consultation, and off-the-shelf solutions. We excel in cloud and mobile platforms, utilizing Lean, Scrum, and Agile methodologies to deliver innovative, user-centered products with a strong emphasis on data security and continuous improvement.

Job Context:

ADDIE Soft Ltd. is looking for a skilled and strategic Content Writer who can craft high-quality, business-oriented content that drives engagement, leads, and authority. You will write blogs, website copy, landing pages, ad copy, email campaigns, and more, aligned with digital marketing goals and client business objectives.

We’re not looking for a generic writer — you must understand how businesses operate, how digital marketing works, and how to use content to grow traffic and conversions. 

Job Responsibilities:

• Write clear, engaging, and business-focused content for:

  • Blogs, articles, video script and SEO content

  • Website pages and landing pages

  • Paid ad copy (Meta, Google, TikTok)

  • Email marketing and newsletters

  • Case studies, client proposals, and social posts

• Research industry trends, competitors, and target audiences

• Craft content with strong hooks, CTAs, and conversion intent

• Optimize content for SEO using proper keyword placement, formatting, and structure

• Work closely with SEO, graphics, and social media teams to align messaging and tone

• Review and edit content to ensure clarity, flow, and brand consistency

• Repurpose long-form content into micro-content (e.g., carousel text, reels scripts)

• Adapt and localize content for different regions and cultural nuances, maintaining the brand`s voice and integrity.

• Collaborate with marketing, design, SEO, and product teams to ensure content supports international growth and campaign objectives.

• Research industry trends, competitors, and audience behaviour in global markets.

• Create and maintain a content calendar aligned with global marketing campaigns.

• Collaborate with translators or localization teams when content is required in English.

• Weekly 2 holidays
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Office Time: 9:00 AM - 6:00 PM

• Working Days: 5 days/week (Sunday to Thursday)