Senior Social Media & Digital Marketing Expert

Job Description

Title: Senior Social Media & Digital Marketing Expert

Company Name: Geo Bangla Media Limited

Vacancy: --

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Tk. 12000 - 15000 (Monthly)

Experience:

• 3 to 5 years

• Bachelor/Honors

• 3 to 5 years

• Minimum 3–5 years of proven experience in social media marketing and SEO.
• Expert knowledge of Google Ads, Facebook Ads Manager, YouTube Ads, and TikTok Ads.
• Strong grasp of content marketing, influencer outreach, and affiliate marketing.
• Deep understanding of digital analytics, KPIs, and performance optimization.
• Excellent copywriting and visual storytelling skills.
• Technical understanding of HTML/CSS basics for marketing-related edits.
• Ability to work under pressure and meet deadlines.
• Fluent in Bangla & English (written and spoken).

Preferred Skills (Bonus Points):

• Graphic design (Photoshop, Canva, Illustrator) and basic video editing.
• Podcast and live streaming setup/management.
• Knowledge of programmatic advertising and AI-driven ad tools.
• Experience with CRM platforms (HubSpot, Zoho, Salesforce).
• Crisis management skills for handling PR or reputation issues online.

Location: On Site

Job Type: Full-Time / Contract

About Us:

Geo Bangla TV is a fast-growing Bangla media platform delivering authentic news, entertainment, and informative content to a global audience. We are seeking a highly skilled, multi-talented Social Media & Digital Marketing Expert who can strategize, execute, optimize, and troubleshoot every aspect of our online presence — from creative campaigns to advanced technical integrations.

Key Responsibilities:

Social Media & Campaign Management

• Create and execute data-driven marketing campaigns across Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, WhatsApp, and emerging platforms.

• Design paid ad campaigns with advanced targeting, remarketing, and conversion optimization.

• Maintain a consistent brand voice and content style across all channels.

• Monitor algorithms and adjust strategies for maximum organic reach.

• Manage social media communities, respond to messages/comments, and build audience loyalty.

SEO & Website Optimization

• Perform on-page, off-page, and technical SEO for maximum search visibility.

• Conduct keyword research, competitor analysis, and backlink strategies.

• Optimize website speed, mobile responsiveness, and Core Web Vitals.

• Implement structured data, schema markup, and Google Search Console best practices.

Content Strategy & Creation

• Collaborate with design and editorial teams for engaging graphics, videos, and posts.

• Write compelling ad copy, headlines, and descriptions that convert.

• Plan content calendars aligned with brand goals and seasonal trends.

Analytics & Performance Tracking

• Use Google Analytics, Facebook Insights, YouTube Analytics, and other tools to measure campaign performance.

• Prepare detailed reports and recommend improvements.

• Implement UTM tracking, conversion pixels, and A/B testing for data-driven decisions.

Technical Marketing & Integrations

• Set up and troubleshoot Facebook Pixel, Google Tag Manager, and API integrations.

• Manage email marketing tools (Mailchimp, Sendinblue, etc.) with automated workflows.

• Handle WordPress & CMS updates, plugin configurations, and marketing tool integrations.

• Salary: Competitive - Based on skills & experience

Why Join Us?

• Work with a dynamic and innovative team shaping the future of Bangla digital media.

• Full creative freedom with measurable impact.

• Competitive salary plus performance bonuses.

• Career growth opportunities and skill development support.