Job Description
Title: Senior Executive, Digital Marketing
Company Name: Northern University Bangladesh
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing
Experience Requirements:
∎ At least 3 year(s)
Job Context:
∎ About Northern University Bangladesh (NUB)
∎ Northern University Bangladesh (NUB) is a prestigious institution dedicated to providing high-quality education and fostering academic excellence. We are seeking a proficient and experienced Social Media Management and Advertising Expert to join our team and lead our digital marketing efforts.
∎ Position Overview
∎ We are seeking a highly skilled and motivated Senior Executive, Digital Marketing to join our dynamic marketing team. The successful candidate will be responsible for developing, implementing, and managing our overall digital marketing strategy, encompassing various channels including SEO, SEM, social media, email, and paid advertising. If you are a strategic thinker with a passion for digital marketing, we want to hear from you.
Job Responsibilities:
∎ Develop and execute a comprehensive digital marketing strategy, covering SEO, SEM, social media, email, and various types of advertising.
∎ Oversee the planning and execution of all digital marketing campaigns, including paid advertising campaigns across platforms like Google Ads, Facebook Ads, etc.
∎ Collaborate with cross-functional teams to create and optimize landing pages and user experiences.
∎ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
∎ Stay up-to-date with the latest trends and best practices in digital marketing, including changes in advertising platforms and technologies.
∎ Develop and execute comprehensive social media marketing strategies to promote NUB's programs, events, and initiatives.
∎ Manage and curate content across various social media platforms, maintaining a strong and consistent online presence.
∎ Create and implement effective social media advertising campaigns, including pay-per-click (PPC) advertising and sponsored content.
∎ Monitor and analyze the performance of social media and advertising efforts, making data-driven decisions to optimize campaigns.
Additional Requirements:
∎ Age at least 27 years
∎ Both males and females are allowed to apply
∎ A bachelor's degree in marketing, digital marketing, business, communications, or a related field.
∎ Proven experience in social media management and advertising with a minimum of 3 years of relevant experience.
∎ Proficiency in social media management tools and advertising platforms, including Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
∎ Proven experience in digital marketing, with a focus on strategy development and execution.
∎ Solid understanding of web analytics tools (e.g., Google Analytics) and key performance metrics.
∎ Experience in managing SEO/SEM, social media, email marketing, and various types of paid advertising campaigns.
∎ Excellent communication skills, both written and verbal.
∎ Ability to work independently and in a team, meet deadlines, and adapt to a fast-paced environment.
∎ Knowledge of higher education marketing trends is a plus.
Salary:
∎ Negotiable
∎ Excellent remuneration packages will be offered the deserving candidates
Compensation & Other Benefits:
∎ Excellent remuneration packages will be offered the deserving candidates
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 31 Dec 2023
Company Information:
∎ 13 Dec 2023
∎ Northern University Bangladesh
∎ Address : 111/2, Ashkona Jame Masjid Road, Dakshin Khan, Ashkona, Dhaka
∎ Business : Education
Category: Education/Training
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