Officer (Digital Marketing)

Job Description

Title: Officer (Digital Marketing)

Company Name: Daffodil Technical Institute (DTI)

Vacancy: 1

Age: At least 48 years

Job Location: Dhaka

Salary: Tk. 25000 - 35000 (Monthly)

Experience:

• At least 15 years
• The applicants should have experience in the following business area(s): College, School, Educational Technology (Edtech) Startup

• Masters in Engineering (MEngg)

• At least 15 years
• The applicants should have experience in the following business area(s): College, School, Educational Technology (Edtech) Startup

• Age At least 48 years

Experience Requirements

• Minimum 15 years teaching experience in TVET/BTEB-affiliated institutions level with proven leadership.
• Applicants must have 3 years of working experience as (Chief Instructor, Asst. Principal, Vice Principal) in any reputed Polytechnic/Technical Institute.

Knowledge, Skills & Leadership Attributes

• Comprehensive expertise in BTEB curriculum design, accreditation standards, and regulatory compliance.
• Exceptional leadership and stakeholder engagement skills, with demonstrated success in building trust across academic, industry, and government networks.
• Proficiency in leveraging digital education tools, AI integration, and system automation to enhance institutional efficiency and learning outcomes.
• Strategic thinker with outstanding analytical, communication, and decision-making capabilities, able to address complex challenges with innovative solutions.
• Strong emotional intelligence, inclusive leadership style, and an unwavering commitment to institutional ethics, team empowerment, and collaborative growth.
• Capacity to manage multiple priorities with resilience and agility, while maintaining high standards of performance, accountability, and continuous improvement.
• Demonstrated awareness of higher and technical education trends, ensuring alignment with national goals and global best practices.
• Deep sense of institutional ownership, empathy, and dedication to advancing the mission and impact of the organization.

Daffodil Technical Institute (DTI) — BTEB-affiliated institution under the Daffodil Group — is inviting applications from dynamic, tech-savvy, and creative professionals for the position of Officer (Digital Marketing).

This is a full-time on-campus role for a marketing professional with a flair for digital outreach, branding, and creative content development. The Digital Marketing Officer will lead DTI’s digital presence across social media, web platforms, and online campaigns to boost institutional visibility, brand value, and student engagement.

If you are passionate about using digital tools to create impact in the education sector, we welcome your application.

Key Responsibilities

Plan, design, and execute digital marketing campaigns for student outreach, branding, and event promotion.

Manage all institutional social media platforms, YouTube channel, website content, and Google presence.

Develop creative content (visuals, videos, captions) aligned with branding and institutional goals.

Analyze digital performance metrics and recommend improvements to enhance engagement.

Collaborate with academic and admission teams to promote courses, activities, and events online.

Stay updated on digital trends and apply new tools or strategies for institutional marketing.

Salary Range: BDT 25,000 – 35,000

(The final offer will be determined based on the candidate’s creativity, digital marketing expertise, ability to drive student engagement, demonstrate a challenge-taking and doer mindset, and a revenue-focused approach to enhance institutional visibility and achieve campaign targets.)