Digital Marketing Specialist (Full-Time / Part-Time)

Job Description

Title: Digital Marketing Specialist (Full-Time / Part-Time)

Company Name: fumahapropertiess

Vacancy: --

Age: Na

Job Location: Dhaka (Khilkhet)

Salary: Tk. 20000 (Monthly)

Experience: --

Published: 2026-06-24

Application Deadline: 2026-07-04

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

1. Social Media Management (SMM)

• Plan, create, and schedule high-quality, engaging content across social platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).

• Manage content calendars and maintain a consistent, professional brand voice.

• Monitor audience engagement, respond to comments/messages, and build an active online community.

2. Paid Advertising & Performance Marketing (PPC)

• Set up, run, and optimize paid ad campaigns on Meta Ads Manager (Facebook/Instagram) and Google Ads.

• Monitor budgets carefully to ensure a high Return on Ad Spend (ROAS) and a low Cost Per Acquisition (CPA).

• Conduct A/B testing on ad copies, graphics, and landing pages to improve performance.

3. Search Engine Optimization (SEO) & SEM

• Perform keyword research and competitor analysis to find growth opportunities.

• Optimize website content (On-page SEO) and improve technical site health to rank higher on search engines.

• Manage local SEO strategies, including updating Google Business Profiles.

4. Content Marketing & Copywriting

• Write compelling, persuasive ad copies, website text, and captions that drive action (click, register, or buy).

• Collaborate with graphic designers and video editors to create eye-catching visual assets.

5. Data Analytics & Reporting

• Track website traffic, user behavior, and campaign conversion rates using tools like Google Analytics (GA4).

• Prepare regular weekly/monthly reports on key performance indicators (KPIs) like leads generated, reach, and sales.

• Turn raw data into actionable insights to adjust and improve future marketing strategies.

6. Lead Generation & Email Marketing

• Design and execute email marketing campaigns to nurture leads and stay connected with customers.

• Build funnels and landing pages that smoothly convert visitors into potential clients.