Digital Marketing Executive (Performance Marketing)

Job Description

Title: Digital Marketing Executive (Performance Marketing)

Company Name: E Natural Mart

Vacancy: --

Age: At least 18 years

Job Location: Mymensingh

Salary: Negotiable

Experience:

• 2 to 4 years

• 2 to 4 years

• Age At least 18 years

Experience Requirements:

• 2 to 4 years experience in Digital Marketing. Ecommerce experience preferred.

Additional Requirements:

• Strong knowledge of Meta Ads Manager.
• Experience with Google Ads.
• Understanding of Pixel, Conversion API and GA4.
• Good analytical and reporting skills.
• Self-motivated and result-oriented.

Job Context:

ENaturalMart is a growing natural products ecommerce platform looking for a performance-driven Digital Marketing Executive to manage paid advertising campaigns, drive online sales, and improve customer acquisition across multiple digital channels.

Job Responsibilities:

• Plan, execute and optimize Facebook and Instagram advertising campaigns.
• Manage Google Ads including Search, Display and YouTube Ads.
• Monitor ROAS, CPA, CTR and Conversion Rate.
• Manage Meta Pixel, Conversion API, GA4 and Google Tag Manager.
• Develop retargeting campaigns.
• Coordinate with designers for ad creatives.
• Analyze website performance and customer behavior.
• Prepare daily, weekly and monthly reports.
• Conduct A/B testing.
• Research competitors and trends.