Marketing Manager

Job Description

Title: Marketing Manager

Company Name: Purple Care Limited

Vacancy: 01

Age: At most 40 years

Job Location: Dhaka (Gulshan)

Salary: Negotiable

Experience:

• 5 to 9 years
• The applicants should have experience in the following business area(s): Advertising Agency,Immigration and Education Consultancy Service

• Bachelor/Honors
• Masters

• Bachelor’s or Master’s in Marketing, Business, or related field.

• 5 to 9 years
• The applicants should have experience in the following business area(s): Advertising Agency,Immigration and Education Consultancy Service

• Age At most 40 years

• 5+ years experience in digital marketing, preferably in education or immigration.
• Strong understanding of funnel building, lead nurturing, and performance marketing.
• Experience managing multi-channel paid campaigns and reporting.
• Excellent communication and leadership skills.

Strategy & Planning

• Develop and execute multi-channel marketing strategies for each vertical (Education & Immigration).
• Design and implement marketing funnels for services like Canada Student Visa, USA Student Visa, C11 Entrepreneur Visa, and Germany Work Permit.
• Align campaigns with departmental targets (e.g., 3000 leads for Express Entry, 1200 calls for C11).

Lead Generation & Conversion

• Manage ad campaigns on Facebook, Instagram, YouTube, and TikTok.
• Optimize cost per lead and improve conversion from office visits to file openings.
• Supervise the call-to-appointment and call-to-conversion journey.

Branding & Communication

• Maintain consistent branding across all touchpoints: brochures, seminar presentations, social media, and website.
• Craft persuasive, localised messaging targeting different audience personas by age, visa type, and income group.

Campaign Management

• Oversee marketing campaigns including awareness, retargeting, lead nurturing, and success story follow-ups.
• Execute campaign flows using SMS and call sequences via tools like MachForms and WhatsApp.

Seminars & Events

• Coordinate with the Events Team to promote and execute large-scale seminars (800+ attendees).
• Design 1-hour slot promotion plans and pre-/post-event nurturing pipelines.

Team Leadership

• Guide the marketing team on content, design, digital strategy, and reporting.
• Collaborate with the Sales and OPS teams as checkers and makers to ensure lead quality and cost-efficiency.

Performance Tracking & Reporting

• Deliver weekly performance reports covering lead cost, funnel drop-offs, ad ROI, and departmental benchmarks.
• Recommend budget reallocations or creative changes based on performance.