Content Manager

Job Description

Title: Content Manager

Company Name: Purple Care Limited

Vacancy: 02

Age: Na

Job Location: Dhaka (Gulshan)

Salary: Negotiable

Experience:

• 3 to 6 years
• The applicants should have experience in the following business area(s): Advertising Agency,Immigration and Education Consultancy Service

• Bachelor/Honors

• Bachelor’s degree in Communications, Marketing, English, or a related field.

• 3 to 6 years
• The applicants should have experience in the following business area(s): Advertising Agency,Immigration and Education Consultancy Service

• 3+ years of experience in content creation and digital marketing.
• Excellent writing, editing, and storytelling skills.
• Proficiency with content planning tools (Notion, Trello) and CMS (WordPress, Webflow).
• Strong understanding of marketing funnels and lead engagement strategies.
• Desirable Skills Experience in immigration or education sectors is a strong plus.
• Familiarity with Facebook/Instagram Ads, YouTube content strategy, and WhatsApp-based lead nurturing.
• Ability to write in both formal British English and localized Bangladeshi tone when required.
• Basic video editing or script adaptation skills.

Content Strategy & Planning

• Develop and maintain a content calendar aligned with marketing campaigns and funnel stages (awareness, retargeting, post-visit engagement).
• Plan content around education (Canada/USA Student Visa) and immigration (C11, Express Entry, Germany Work Permit) verticals separately.
• Segment content by age groups, income level, and personas (students, entrepreneurs, skilled professionals).

Content Creation

• Write compelling long-form and short-form content:
• Funnel hooks and landing page copy, Video scripts for spokespersons, SMS campaigns and WhatsApp follow-ups, Seminar brochures, program guides, and website content.
• Ensure brand voice is consistent across all touchpoints.

SEO & Digital Performance

• Optimize blog posts, landing pages, and web content for SEO. Collaborate with digital marketing team to create high-converting ad copy and retargeting assets. Track keyword performance, content reach, and engagement metrics.

Visual Content Coordination

• Collaborate with designers and video editors to turn scripts into polished assets (reels, seminar promos, testimonial videos).
• Approve thumbnails, social media visuals, and UI copy.

Success Stories & Case Studies

• Document and present client success stories with structured storytelling.
• Create testimonial videos and visual success reels for retargeting campaigns.

Content Management & Systems

• Maintain the internal content repository (Google Drive, Notion, CRM systems).
• Coordinate version control and translations when necessary (e.g., Bengali subtitles for reels).

• Tour allowance,Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2