Marketing Manager (Digital Marketing & Lead Generation)

Job Description

Title: Marketing Manager (Digital Marketing & Lead Generation)

Company Name: Globex Education

Vacancy: --

Age: Na

Job Location: Dhaka (Dhanmondi)

Salary: Negotiable

Experience:

• 2 to 4 years
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service

• Bachelor/Honors

• Bachelor’s Degree in Marketing, Media, Business, or any related field.

• 2 to 4 years
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service

• 2–4 years of experience in digital marketing, lead generation, or online campaign management (experience in the education consultancy industry is a plus).

• Proven expertise in Meta Business Suite, Google Ads, Google Analytics, Canva, and WordPress (or similar CMS).

• Strong understanding of lead funnels, conversion tracking, and campaign management and optimization.

• Excellent creative writing and content editing abilities.

• Strong analytical mindset with the ability to translate data into strategy.

• Knowledge of cross-cultural marketing and audience targeting.

• Ability to multitask, meet deadlines, and manage campaigns independently.

• Team player with excellent communication skills and a positive attitude.

About the Role:GlobEx Education is looking for a dynamic, creative, and results-driven Marketing Manager to lead our digital marketing and lead generation efforts across multiple online platforms. The ideal candidate will play a key role in shaping our brand presence, driving qualified leads, and supporting our global education services through innovative marketing strategies.

If you’re passionate about education sector, skilled in digital marketing platforms, and ready to grow with a forward-thinking team, we’d love to hear from you.

Key Responsibilities:

• Develop, plan, and execute comprehensive digital marketing strategies across Google, Facebook, Instagram, LinkedIn, and YouTube.

• Create and manage Google Ads, Meta Ads, and LinkedIn campaigns to generate quality leads for overseas education programs.

• Manage and optimize SEO, SEM, and remarketing campaigns to increase visibility and lead conversion.

• Oversee content creation for all platforms — posts, blogs, videos, and promotional materials that is aim at engaging our target audiences.

• Utilize Google Analytics, Tag Manager, and Data Studio to track performance, analyze data, and deliver actionable insights.

• Coordinate and manage email marketing campaigns using CRM or marketing tools (HubSpot, Mailchimp, or similar tools).

• Collaborate with the Admissions and Counseling teams to ensure marketing campaigns align with enrolment goals.

• Manage and update company website periodically — ensuring content accuracy, SEO optimization, and up-to-date visuals and information.

• Build and maintain brand consistency and visibility across all digital channels and platforms.

• Able to do research and identify new digital trends, lead sources, and opportunities in the education consultancy sector.

• Prepare and present monthly reports on campaign performance, ROI, and lead quality to the management.

• Lead marketing interns or junior team members when and where necessary, fostering creativity, team playing goals and overall collaboration.

Salary: Negotiable (based on experience)

Other Benefits:

• Monthly Mobile Bill

• Festival Bonus (as per company policy)