Marketing Manager

Job Description

Title: Marketing Manager

Company Name: Cityscape International Ltd

Vacancy: 1

Age: 30 to 35 years

Job Location: Dhaka (GULSHAN 1)

Salary: Negotiable

Experience:

• 8 to 10 years
• The applicants should have experience in the following business area(s): Food (Packaged)/Beverage, Real Estate, Group of Companies, Developer, Club

• Master of Professional Marketing (MPM) in Marketing
• Master of Business Administration (MBA) in Marketing
• IBA, Dhaka University students will get preference

• 8 to 10 years
• The applicants should have experience in the following business area(s): Food (Packaged)/Beverage, Real Estate, Group of Companies, Developer, Club

• Age 30 to 35 years

Skills & Competencies:

• Strong strategic & analytical mindset
• Luxury branding & storytelling expertise
• Digital marketing & performance analytics
• Event marketing & experiential design
• Negotiation & partnership development
• Leadership, communication & execution excellence

Position: Marketing Manager

Organization: Cityscape Lifestyle Ltd.

Reports To: Director / CEO / Managing Director

Role Purpose

The Marketing Manager at *Cityscape Lifestyle Ltd.* is responsible for *driving brand prestige, membership acquisition, footfall, and revenue growth* across all Cityscape verticals including private members club, restaurants, café, bar, lounges, wellness, gym, and event spaces.

This role requires a strategic thinker with hands-on execution ability, capable of blending **luxury branding, digital growth, partnerships, events, and data-driven marketing to build Cityscape as Dhaka’s most aspirational lifestyle destination.

Key Responsibilities

Brand & Strategic Marketing

• Develop and execute *annual & quarterly marketing strategies* aligned with business revenue targets.
• Position Cityscape Lifestyle as a *premium, exclusive, members-first brand*.
• Ensure consistent *brand tone, visual identity, and messaging* across all platforms.

Membership Marketing & Sales Support

• Design and manage *membership acquisition campaigns* for all tiers (Elite, Magna, Century, Investors, Corporate).
• Create *conversion funnels* from walk-ins, events, referrals, and digital leads.
• Support the sales team with *presentations, brochures, scripts, and campaign tools*.
• Track *Cost Per Lead (CPL), Cost Per Acquisition (CPA), and conversion ratios*.

Digital & Performance Marketing

• Lead *social media strategy (content, reels, stories, ads, influencer collaborations).
• Manage *paid advertising* (Meta, Google, YouTube) with ROI tracking.
• Oversee website, landing pages, CRM integrations, WhatsApp automation, and email marketing.
• Analyze performance data and optimize campaigns weekly.

Events, Experiences & Activations

• Conceptualize and market *member events, theme nights, launches, festivals, and corporate networking evenings*.
• Collaborate with operating teams to ensure *event execution matches brand promise*.
• Partner with *banks, corporates, embassies, brands, influencers, and media houses* for co-marketing.

PR, Partnerships & Corporate Relations

KPIs & Performance Metrics

• Membership sales growth (monthly & quarterly)
• Lead-to-member conversion rate
• Event attendance & revenue contribution
• Digital reach, engagement & ad ROI
• Brand visibility & partnership deals
• Budget efficiency & cost control

Compensation & Benefits: Competitive salary (fixed + performance-based incentives) Membership privileges across Cityscape facilities KPI-linked bonuses & growth opportunities Career progression into *Head of Marketing / Chief Growth Officer* role Why Join Cityscape Lifestyle? Be part of *Bangladesh`s most ambitious lifestyle ecosystem* Work directly with *top leadership and decision-makers* High autonomy, creativity, and *impact-driven role* Opportunity to build a *legacy luxury brand*