Marketing Executive (Digital Marketing)

Job Description

Title: Marketing Executive (Digital Marketing)

Company Name: PALONG MEDICAL INSTITUTE

Vacancy: 06

Age: Na

Job Location: Cox`s Bazar (Ukhia)

Salary: Negotiable

Experience:

Published: 2025-03-01

Application Deadline: 2025-03-11

Education:

Requirements:

Skills Required:

Additional Requirements:

Responsibilities & Context:

• Strategy Development and Execution: - Develop and implement comprehensive digital marketing strategies to achieve business goals. - Conduct market research and competitor analysis to identify opportunities for growth. - Set measurable goals and KPIs for campaigns.

• Content and Campaign Management: - Plan and oversee online campaigns across channels such as social media, email, SEO, SEM, and display advertising. - Create, curate, and manage engaging content for websites, blogs, and social media platforms. - Collaborate with content creators, graphic designers, and video producers to align messaging with brand voice.

• Search Engine Optimization (SEO): - Optimize website content, structure, and metadata to improve organic search rankings. - Conduct keyword research and implement SEO best practices.

• Social Media Management: - Develop and execute social media strategies to increase brand awareness and engagement. - Monitor trends and audience behavior on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.

• Email Marketing: - Design and execute email marketing campaigns for lead nurturing, customer engagement, and retention. - Monitor email performance metrics (open rates, click-through rates, etc.) and optimize campaigns.

• Analytics and Reporting: - Track, measure, and report the performance of all digital marketing campaigns. - Use analytics tools like Google Analytics, SEMrush, and social media insights to make data-driven decisions.

• Team Collaboration: - Coordinate with sales, product, and other departments to align marketing efforts with business objectives. - Manage and guide junior marketers or freelancers, if applicable.

• Customer Engagement and Retention: - Develop strategies for engaging with and retaining customers through loyalty programs, surveys, and personalized experiences. - Monitor online reviews and reputation management.

• Budget Management: - Plan and manage the digital marketing budget efficiently. - Ensure cost-effective campaigns without compromising quality or results

• T/A,Mobile bill,Tour allowance,Medical allowance,Provident fund,Gratuity,Over time allowance
• Salary Review: Yearly
• Festival Bonus: 2