Title: Executive - Corporate Marketing (Hospital)
Company Name: Aalok Healthcare & Hospital
Vacancy: --
Age: Na
Job Location: Dhaka (Mirpur)
Salary: --
Experience:
1 to 3 years working Experience in a reputed hospital is preferred
Identify and Target: Research and identify potential corporate clients (e.g., banks, multinational companies, educational institutions, NGOs) for healthcare service agreements.
Liaison: Build and maintain strong, trust-based relationships with key decision-makers within the corporate sector, such as HR Managers, Benefits Managers, and C-level executives.
Negotiation: Develop, negotiate, and finalize corporate agreements for medical assistance and priority services.
Account Servicing: Act as the primary point of contact for corporate affiliates, ensuring smooth service delivery and high satisfaction with corporate healthcare packages.
Campaign Management: Plan and execute targeted marketing campaigns to promote specific corporate healthcare services (e.g., executive health checkups, telemedicine services, corporate wellness programs).
Content Creation: Create compelling marketing materials, presentations, and proposals tailored for corporate outreach.
Event Management: Organize and participate in corporate health events, seminars, workshops, and health camps at client premises to raise awareness of hospital services.
Market Analysis: Monitor market trends, competitor activities in the corporate healthcare space, and patient feedback to adjust strategies for maximum impact.
Performance Tracking: Monitor and report on key metrics for corporate engagement, agreement conversion rates, and the usage/ROI of corporate marketing initiatives.
Budget Management: Collaborate with the Marketing Manager in preparing and monitoring the corporate marketing budget.
Any assign talk from Management.
As per Hospital policy.