Manager/ Sr.Manager – Brand & Communication

Job Description

Title: Manager/ Sr.Manager – Brand & Communication

Company Name: B&T CABLES LTD.

Vacancy: --

Age: At least 35 years

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• 6 to 9 years
• The applicants should have experience in the following business area(s): Electric Wire/Cable

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing
• Bachelor of Arts (BA) in Mass Communication & Journalism
• Master of Arts (MA) in Mass Communication & Journalism

BBA/MBA / Bachelor's in Marketing, Mass Communication, or a related discipline from a reputed university.

• 6 to 9 years
• The applicants should have experience in the following business area(s): Electric Wire/Cable

• Age At least 35 years

• Experience: 6 to 9 years of progressive experience in Brand Management. Experience in the Electrical Cables, Building Materials, Paints, Steel, or Cement industries in Bangladesh is strongly preferred.

Department: Brand & Communication

Reports To: Head of Marketing / Chief Marketing Officer (CMO)

Job Location: Corporate office, Banani, Dhaka-1213.

Position Overview

The Manager – Brand & Communication will lead the strategy, campaign planning, and execution for the brand across trade, corporate, and consumer segments. This role is crucial for establishing brand leadership, building equity among key influencers (electricians, consultants, architects), and driving trade channel growth in the Bangladesh cable market.

Key Responsibilities

A. Strategic Brand Management & Campaigns

• Formulate and execute annual brand strategy, marketing budgets, and communication calendars tailored for both trade (B2B) and retail (B2C) segments.

• Conceptualize and execute 360-degree brand campaigns (TVC/OVC, Print, OOH, Digital, and Radio).

• Maintain brand health, positioning, and market reputation against key industry competitors.

B. Trade & Influencer Communication Programs

• Develop engagement and loyalty programs targeting key channel stakeholders: electricians, electrical contractors, project engineers, and dealers/retailers.

• Oversee nationwide trade-marketing executions, retail shop branding programs, and promotional schemes.

• Plan and execute major corporate events, dealer conferences, and technical workshops.

• Salary: Competitive salary package aligned with market standards (negotiable based on experience).

• Perks: Performance-based annual Increment, mobile allowance, and festival bonuses.