Manager - Marketing
Job Description
Title: Manager - Marketing
Company Name: CodersTrust Bangladesh Ltd.
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Minimum Bachelor's degree preferred marketing, communications or related field.
Experience Requirements:
∎ 4 to 5 year(s)
Job Responsibilities:
∎ Content Development:
∎ Writing high-quality web contents with consistency for CTBD's website, Social Media post and others as required. Identifies and prioritizes key audience messages developed with cross-functional stakeholders to create website content and present it in a user-friendly manner, consistent with brand standards.
∎ Collaborating with the Marketing team such as Visual Content Developer/Video Editor and Graphic Designer.
∎ Writing a wide variety of topics for multiple platforms (website, drafting & write up, articles, social updates, posters, news, PR, etc.)
∎ Provide content management and daily maintenance of web content, ensuring compliance with brand guidelines and subject matter experts to improve digital content.
∎ Search Engine Optimization (SEO) & Social Media Marketing (SMM):
∎ SEO-optimize interactive digital content assets to maximize organic search traffic while also helping drive lead capture and support both paid and organic social engagement.
∎ Website ranking, YouTube channel, LinkedIn
∎ Developing a good network over social media Such as LinkedIn, Facebook, YouTube, Twitter, Instagram etc.
∎ Other related copywriting tasks as assigned.
∎ Google analytics
∎ Create monthly SMM content plan.
∎ Lead Generation:
∎ Facebook Ad Run
∎ Lead Generation
∎ Campaign wise ROI & Revenue
∎ Lead conversion rate ratio
∎ Offline Marketing:
∎ Seminar
∎ Workshop
∎ Campaign
∎ Event, such as Career fair, Day wise event, Exposer event
∎ Branding & Promotion
∎ Knowledge about BTL Activation
∎ Ad Hoc:
∎ Additional task assigned by the Top Management of CodersTrust Bangladesh.
∎ Team coordination
∎ Additional Responsibilities:
∎ Create and manage link building strategies, content marketing strategies, and social media presences
∎ Innovate and present new marketing platforms and strategies
∎ Forecast marketing campaign growth and ROI for marketing campaigns
∎ Manage email and social media marketing campaigns
∎ Use Google Analytics, Google AdWords, and other relevant sites
∎ Drive traffic to company pages and website.
∎ Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
∎ Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
∎ Maintaining our social media presence across all digital channels
∎ Measuring and reporting on the performance of all digital marketing campaigns
∎ Identify trends and insights, and optimize spend and performance based on the insights
∎ Brainstorm new and creative growth strategies
∎ Plan, execute, and measure experiments and conversion tests
∎ Collaborate with internal teams to create landing pages and optimize user experience
∎ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
∎ Instrument conversion points and optimize user funnels
Additional Requirements:
∎ Experience: 4-5 years professional experience in offline & online marketing with emphasizing on both product & service industry.
∎ Skills:
∎ A strong grasp in branding
∎ Team management
∎ Creative & out of the box thinker
Salary: Negotiable
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 21 Jun 2022
Company Information:
∎ 22 May 2022
∎ CodersTrust Bangladesh Ltd.
∎ Address : House 82, Road 19/A, Block - E, Banani, Dhaka-1213
∎ Web : https://coderstrustbd.com/
∎ Business : CodersTrust was founded by global business leader Mr.Aziz Ahmad, a proud Bangladeshi-American visionary with a dream to bring applied education to the mass population at an affordable cost, empowering individuals by breaking the traditional career challenges to make local workforce meet the requirements of global skill demand, and to help them earn their own living by learning modern digital skills. Along with co-founder Danish Military Captain Ferdinand Kearwolf, they commenced its operation from Denmark in 2013 in presence of Sir Richard Branson and Morten Lund based on their ideas and beliefs to make IT skill development accessible to everyone around the world. Coderstrust set a goal to make the local workforce meet the requirements of global skill demand.
CodersTrust is headquartered in Copenhagen, Denmark. CT’s work has been supported by the Danish International Development Agency, the United Nations Development Programme, and a handful of venture capital funds around the world. Realizing the economic growth potential of outsourcing and in developing countries, CT started its operation in Bangladesh in 2015. Md. Ataul Goni Osmani is the honorable Country Director of CodersTrust Bangladesh Dhaka.
The company currently has offices in 4 countries (Denmark, Bangladesh, USA, and Kosovo) and it has managed projects in 11 different countries across Europe and Asia (India, Malaysia, Bhutan, Kosovo, Bangladesh, Iraq, Poland, Palestine, Honduras, Kenya, and Jordan). We are the only international skill development IT training center in Bangladesh. Currently, we are providing 11 courses in Dhaka Bangladesh from CTBD. We operate from four branches in Dhaka,
CodersTrust Banani campus, (Main Campus)
Coderstrust Dhanmondi campus
CodersTrust Mirpur campus
CodersTrust Mouchak Campus
Category: Marketing/Sales
: Applicant must enclose his/her Photograph with CV and mention the job position as the subject line.
Deadline Expired on 21st Jun 2022
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