Job Description
Title: Manager, Brand- Marketing
Company Name: Apex Footwear Limited
Vacancy: 1
Age: 33 to 40 years
Location: Dhaka (GULSHAN 1)
Salary: Negotiable
Experience:
∎ At least 8 years
Published: 13 Nov 2024
Education:
∎ Bachelor of Business Administration (BBA) in Marketing
∎ MBA in Marketing will be an added qualification to be considered.
Requirements:
Additional Requirements:
∎ Age 33 to 40 years
∎ Experience in brand management, marketing, or a related role, with a proven track record of successful brand campaigns.
∎ Marketing Processes and Methodologies·
∎ Ability to analyze data, identify trends, and make data-driven decisions to optimize campaign performance.
∎ Action Oriented & Results Driven
∎ Collaborates
∎ Communicates Effectively
∎ Customer Focus
∎ Being Resilient
∎ Instills Trust
Responsibilities & Context:
∎ Develop and execute key brand campaigns annually to enhance Apex’s market presence and increase brand equity.
∎ Ensure 100% alignment of brand positioning and messaging across all marketing channels (digital, in-store, traditional media).
∎ Lead product collection marketing campaign launches per season, ensuring timely execution and targeted results.
∎ Lead the planning, development, and execution of integrated marketing campaigns that drive brand awareness and engagement.
∎ Lead and mentor a team of brand marketers, providing guidance and support to help them achieve their professional goals.
∎ Conduct monthly market research to gather data on consumer behavior, identifying actionable insights per study.
∎ Monitor customer/sales team feedback across all retail outlets and e-commerce platforms to drive data-driven strategic decisions each quarter.
∎ Monitor product performance with monthly reports and drive changes in branding & placement to maintain sales growth year-over-year·
∎ Drive collaborative execution of cross-functional initiatives each quarter to support brand growth.
∎ Lead digital marketing initiatives across digital platforms (social media, SEO, paid ads), aiming to increase brand visibility.
∎ Track and analyze campaign performance, making data-driven decisions to optimize future initiatives.
∎ Track expenses and report on budget performance, making adjustments as needed to stay within financial targets.
∎ Ensure store footfall for retail stores through integrated marketing campaigns & innovative ideas·
∎ Work with the retail & internal team to improve in-store experiences, increasing repeat purchases.
∎ Identify new fashion and retail trends each year to drive innovation within the brand.
∎ Develop and manage the brand marketing budget, ensuring efficient allocation of resources to maximize ROI.
∎ Oversee the development and execution of brand guidelines to maintain consistency in tone, messaging, and visual identity.
∎ Collaborate with creative teams, agencies, and other stakeholders to produce high-quality content that reflects the brand’s identity.
∎ Partner with the PR and communications teams to manage the brand’s public image and reputation.
∎ Develop and execute key brand campaigns annually to enhance Apex’s market presence and increase brand equity.
∎ Ensure 100% alignment of brand positioning and messaging across all marketing channels (digital, in-store, traditional media).
∎ Lead product collection marketing campaign launches per season, ensuring timely execution and targeted results.
∎ Lead the planning, development, and execution of integrated marketing campaigns that drive brand awareness and engagement.
∎ Lead and mentor a team of brand marketers, providing guidance and support to help them achieve their professional goals.
∎ Conduct monthly market research to gather data on consumer behavior, identifying actionable insights per study.
∎ Monitor customer/sales team feedback across all retail outlets and e-commerce platforms to drive data-driven strategic decisions each quarter.
∎ Monitor product performance with monthly reports and drive changes in branding & placement to maintain sales growth year-over-year·
∎ Drive collaborative execution of cross-functional initiatives each quarter to support brand growth.
∎ Lead digital marketing initiatives across digital platforms (social media, SEO, paid ads), aiming to increase brand visibility.
∎ Track and analyze campaign performance, making data-driven decisions to optimize future initiatives.
∎ Track expenses and report on budget performance, making adjustments as needed to stay within financial targets.
∎ Ensure store footfall for retail stores through integrated marketing campaigns & innovative ideas·
∎ Work with the retail & internal team to improve in-store experiences, increasing repeat purchases.
∎ Identify new fashion and retail trends each year to drive innovation within the brand.
∎ Develop and manage the brand marketing budget, ensuring efficient allocation of resources to maximize ROI.
∎ Oversee the development and execution of brand guidelines to maintain consistency in tone, messaging, and visual identity.
∎ Collaborate with creative teams, agencies, and other stakeholders to produce high-quality content that reflects the brand’s identity.
∎ Partner with the PR and communications teams to manage the brand’s public image and reputation.
Skills & Expertise:
Compensation & Other Benefits:
∎ - Compensation for the role is industry standard and negotiable
∎ - Gratuity Facility
∎ - Contributory Provident fund
∎ - Yearly Salary Review
∎ - Yearly 02 Festival Bonuses
∎ - Life Insurance (Accidental and Hospitalization)
∎ - Discounts in hospitals & diagnostic centers
∎ - Pick & Drop Facility (Depends on availability)
∎ - Partially Subsidized Lunch
∎ - Daycare service
∎ - Apex Family Discount on Apex products
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (GULSHAN 1)
Company Information:
∎ Apex Footwear Limited
∎ House # 06, Road # 137, Block # SE(D), Gulshan 01, Dhaka 1212
∎ Apex Footwear Limited (AFL) is the leading manufacturer, exporter and retailer of leather footwear in Bangladesh. The company’s export unit is the leader in leather footwear export with 15+ destinations across Europe, North America & Asia. The company’s local unit comprising both Retail and Wholesale channels has a strong footprint with 250+ own retail outlets, 270+ authorized franchisee and 150+ listed distributors across the country. Being a renowned public limited company, AFL has employed more than 13,000 people and is fully compliant with the Corporate Governance Compliance Report. The company generated revenues of USD 175 million up to June 2017.
Address::
∎ House # 06, Road # 137, Block # SE(D), Gulshan 01, Dhaka 1212
∎ Apex Footwear Limited (AFL) is the leading manufacturer, exporter and retailer of leather footwear in Bangladesh. The company’s export unit is the leader in leather footwear export with 15+ destinations across Europe, North America & Asia. The company’s local unit comprising both Retail and Wholesale channels has a strong footprint with 250+ own retail outlets, 270+ authorized franchisee and 150+ listed distributors across the country. Being a renowned public limited company, AFL has employed more than 13,000 people and is fully compliant with the Corporate Governance Compliance Report. The company generated revenues of USD 175 million up to June 2017.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 13 Dec 2024
Category: Marketing/Sales
