Health Services Marketing Officer

Job Description

Title: Health Services Marketing Officer

Company Name: Manabik Shahajya Sangstha (MSS)

Vacancy: --

Age: At least 35 years

Job Location: Thakurgaon

Salary: Tk. 20000 - 25000 (Monthly)

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): NGO, Development Agency, Hospital, Direct Selling/Marketing Service Company

• Master of Social Science (MSS)

• 1 to 3 years
• The applicants should have experience in the following business area(s): NGO, Development Agency, Hospital, Direct Selling/Marketing Service Company

• Age At least 35 years

Education:

• Master’s degree in Public Health, Social Sciences, Development Studies, or a related field is highly

preferred.

Experience:

• Proven experience in a supervisory or team-lead role, managing field staff.

• Demonstrable experience in community mobilization, service promotion, and conducting

awareness campaigns.

• Hands-on experience in report writing, documentation, and data management.

Skills & Competencies:

• Technical Skills: Advanced proficiency in MS Office Suite (Word, Excel, PowerPoint) for

report writing, data analysis, and presentation development.

• Excellent communication, interpersonal, and motivational skills.

• Strong leadership and team management abilities.

• Ability to work effectively in the field and connect with rural communities.

• Fluency in Bengali and a good command of English.

Key Responsibilities

A. Team Leadership & Supervision:

• Lead, supervise, and mentor the MCH field outreach team.

• Develop weekly work plans and schedules for the field team.

• Conduct regular field visits to monitor team performance and provide on-the-job support.

• Organize and lead regular team meetings to review progress, address challenges, and plan activities.

B. Service Promotion & Marketing:

• Develop and implement innovative strategies to promote the hospital's MCH and Family Planning services within the community.

• Identify key community entry points (e.g., households, schools, community centers, markets) for service promotion.

• Build and maintain relationships with local community leaders, influencers, and stakeholders to foster trust and encourage referrals to the hospital.

• Utilize various communication channels (e.g., word-of-mouth, community meetings, leaflets) for marketing hospital services.

C. Community Awareness & Mobilization:

• Plan, organize, and conduct community awareness sessions and group meetings on MCH topics, including antenatal care, institutional delivery, postnatal care, newborn care, immunization, and family planning.

• Develop simple and effective Information, Education, and Communication (IEC) materials in the local language.

• Mobilize the community to utilize the hospital's MCH services and follow positive health-seeking behaviors.

D. Reporting, Documentation & Data Management:

• Collect, compile, and analyze field data to prepare high-quality periodic reports (weekly, monthly, and quarterly) for management and donors.

• Maintain accurate and up-to-date documentation of all field activities, meetings, and training sessions.

• Use MS Word for drafting reports, MS Excel for data management and analysis, and MS PowerPoint for creating presentations for internal reviews and stakeholder meetings.

• Ensure proper archiving of all program-related documents, reports, and data for future reference and audits.

• Monitor and report on key performance indicators related to community outreach and service uptake.

E. Coordination & Liaison:

• Liaise closely with the hospital's clinical team (doctors, nurses) to provide feedback from the community and ensure a seamless patient referral pathway.

• Coordinate with local government health authorities and other relevant stakeholders to align activities and avoid duplication.

• Monthly Gross Salary: BDT 25,000/=

• Other benefits as per the hospital's HR policy.