Head of Trade Marketing & Outdoor

Job Description

Title: Head of Trade Marketing & Outdoor

Company Name: Akij Resources

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience: --

Published: 2026-06-14

Application Deadline: 2026-06-20

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

• Lead two functional wings: Trade Marketing and OOH, with clear role allocation, execution ownership, reporting discipline, and performance accountability.

• Develop and execute nationwide trade marketing and outdoor strategies aligned with business objectives, sales priorities, channel plans, and brand positioning. .

• Drive channel visibility, merchandising excellence, retail branding, POSM deployment, shop branding, and point-of-sale execution

• Prepare annual, quarterly, and campaign-wise trade marketing calendars for assigned SBUs, categories, territories, and channels.

• Lead outdoor media planning, acquisition, deployment, and optimization.

• Design and implement trade schemes, retailer engagement programs, distributor support programs, and outlet activation initiatives in coordination with Sales and Brand teams.

• Build annual trade marketing and outdoor budgets and ensure efficient utilization.

• Prepare budget allocation plans by SBU, brand, territory, channel, campaign, and outdoor asset type.

• Track trade marketing ROI, OOH cost efficiency, visibility improvement, outlet coverage growth, campaign output, and revenue contribution.

• Maximize brand exposure through strategic outdoor asset management.

• Strengthen distributor and retail partner engagement programs.

• Ensure superior in-market execution across all territories and channels with regular market visits, retail audits, competitor visibility checks, and execution compliance reviews..

• Monitor campaign effectiveness and optimize ROI through data-driven decisions.

• Lead vendor, agency, and outdoor asset partner management.

• Establish execution standards, compliance frameworks, and governance controls.

• Collaborate with Sales, Brand, and Commercial teams to accelerate growth.

• Build, coach, and develop a high-performing trade marketing team.

• Manage billboards, shop signs, wall branding, transit media, dealer boards, retail signage, and other outdoor visibility assets.

• Manage vendor selection, rate negotiation, SLA finalization, work order coordination, billing verification, and performance evaluation in coordination with Procurement and Finance.

• Develop team capability in market execution, retail visibility, trade activation, outdoor media management, vendor control, reporting, and analytics.

• Provident fund,Insurance,Gratuity,Mobile bill
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2