Head of Digital Marketing (Manager)

Job Description

Title: Head of Digital Marketing (Manager)

Company Name: Atlantic Properties & Development Ltd

Vacancy: 2

Age: 35 to 40 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 5 to 10 years
• The applicants should have experience in the following business area(s): Real Estate

• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Science (BSc) in Computer Science
• Bachelor/Honors

• 5 to 10 years
• The applicants should have experience in the following business area(s): Real Estate

• Age 35 to 40 years
• Only Male

We are seeking a highly analytical and creative Digital Marketing Executive for the Real Estate sector in Bangladesh. The ideal candidate will lead digital lead generation initiatives, analyze lead quality, develop data-driven marketing strategies, strengthen brand positioning, and execute niche-targeted campaigns.

Key Responsibilities

Lead Generation & Performance Marketing

• Develop and execute lead generation campaigns across Facebook, Google, YouTube, LinkedIn, and property portals.

• Optimize paid campaigns to achieve cost-effective CPL (Cost per Lead).

• Design landing pages and funnel strategies to improve conversion rates.

• Manage retargeting and remarketing strategies.

Lead Quality Analysis

• Evaluate and categorize leads (Hot/Warm/Cold).

• Work closely with sales team to measure lead conversion ratio.

• Track campaign performance and identify high-converting channels.

• Reduce fake/low-intent leads through better targeting and filtering.

Marketing Strategy Development

• Develop quarterly and annual digital marketing strategies.

• Present marketing plans, budgets, and ROI analysis to management.

• Plan project-based campaigns (Apartment launch, Plot sales, Commercial space marketing).

• Implement data-driven decision-making.

• Salary Review: Yearly
• Festival Bonus: 2