Social Media Officer

Job Description

Title: Social Media Officer

Company Name: Bangladesh Psychiatric Care Limited

Vacancy: 01

Age: 22 to 32 years

Job Location: Dhaka (Dhanmondi)

Salary: Negotiable

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Clinic, Healthcare/Lifestyle product

• Bachelor/Honors

• Bachelor’s degree in Marketing, Business Administration, Communications, Media Studies, or a relevant field.

• 1 to 3 years
• The applicants should have experience in the following business area(s): Clinic, Healthcare/Lifestyle product

• Age 22 to 32 years

• 1–3 years of relevant experience in social media management, digital marketing, content management, or a related role.

Required Skills & Competencies:-

• Strong knowledge of major social media platforms.
• Good content writing and copywriting skills.
• Basic knowledge of social media analytics and reporting.
• Knowledge of Canva or similar content creation tools.
• Good communication and interpersonal skills.
• Creativity and strong attention to detail.
• Ability to manage multiple tasks and meet deadlines.
• Basic understanding of digital marketing and social media advertising.
• Strong teamwork, coordination, and problem-solving skills.

Company Description:-  

Bangladesh Psychiatric Care Ltd. (BPCL) is the first comprehensive psychiatric consultation center in Bangladesh, offering international standard mental health services under one roof. With a mission to deliver one-stop solutions for all mental health needs, BPCL addresses a wide range of psychiatric disorders, psychological challenges, and psycho-social issues. The experienced team of globally recognized and emerging psychiatrists, along with expert psychotherapists, provides world-class treatment, management, and rehabilitation services. Located in Dhaka, BPCL emphasizes quality care for a better quality of life and is committed to raising the standard of mental health care in the region.

Job Summary:-

The Social Media Officer will be responsible for managing the organization’s social media platforms, developing engaging content, increasing audience engagement, and supporting digital marketing initiatives to strengthen the organization’s online presence and brand visibility.

Key Responsibilities:-

• Manage and maintain the organization’s social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and other relevant channels.
• Develop and execute social media content plans and maintain a regular content calendar.
• Create and publish engaging posts, captions, stories, reels, videos, and other digital content.
• Coordinate with the graphic design, content, marketing, and other relevant teams for timely content development and publication.
• Monitor comments, messages, reviews, and audience interactions and ensure timely responses.
• Monitor social media trends, competitor activities, and relevant industry developments.
• Support the planning and execution of social media campaigns and promotional activities.
• Monitor social media performance using relevant analytics tools and prepare regular performance reports.
• Track key metrics such as reach, engagement, follower growth, website traffic, and leads.
• Assist in managing paid social media campaigns and coordinate with relevant team members or agencies.
• Ensure all social media content is aligned with the organization’s brand guidelines and communication standards.
• Identify opportunities to improve audience engagement, content performance, and overall social media presence.
• Perform other social media and digital marketing-related duties as assigned by management.