Head of Digital Marketing

Job Description

Title: Head of Digital Marketing

Company Name: Gadget N Gadget

Vacancy: 02

Age: 24 to 33 years

Job Location: Dhaka (Mirpur 10)

Salary: Tk. 25000 - 35000 (Monthly)

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, Mobile Accessories, E-commerce
• Freshers are also encouraged to apply.

• Bachelor/Honors

• 1 to 3 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, Mobile Accessories, E-commerce
• Freshers are also encouraged to apply.

• Age 24 to 33 years

Key Responsibilities

• Omnichannel Strategy: Design and lead a 360-degree digital strategy across social media, search, and display.

• E-commerce Growth: Optimize our web store funnel to increase conversion rates and average order value.

• Performance Marketing: High-level management of Facebook/Meta Ads, Google Shopping, and retargeting campaigns.

• Content & Viral Marketing: Lead the creative team in producing tech-heavy, engaging content that resonates with the gadget community.

• Influencer & Community Building: Manage relationships with tech reviewers and build a thriving community of "Gadget-Holics."

• Data Mastery: Utilize advanced analytics to track performance, attributing growth to specific high-impact levers.

• Team Mentorship: Lead, inspire, and grow an internal team of specialists and external agencies.

• Budget Management: Own the marketing P&L, ensuring efficient spend and aggressive CAC/LTV targets.

• Manage and optimize YouTube, Facebook and TikTok SEO and all other social platforms to improve reach, views and engagement.

• Monitor, analyze, and report performance using Google Analytics, YouTube Studio, Meta Business Suite, TikTok Studio etc.

• All regular SEO related work such as keyword research, on page off page SEO, link building strategy, technical SEO check and fix, search control etc. 

• Develop and implement data-driven strategies to grow audience and content performance

• Identify and resolve technical issues related to platforms (reach and distribution, copyright, monetization, account issues, etc.)

• Stay updated with algorithm changes across YouTube, Facebook, and TikTok and others.

• Work closely with the content team to strengthen digital presence

• Ensure consistent growth of followers, subscribers, and engagement for cricket news content.

• Performance bonus
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

1. Freedom

2. Good environment