Executive – Brand & Communication (Business Analyst)

Job Description

Title: Executive – Brand & Communication (Business Analyst)

Company Name: Varosha Healthcare Ltd. (A Concern of Varosha Group)

Vacancy: 1

Age: 25 to 35 years

Job Location: Dhaka (Uttara)

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Hospital, Group of Companies, Diagnostic Centre

• Master of Business Administration (MBA) in Marketing
• Master of Business Administration (MBA) in Management
• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Business Administration (BBA) in Management
• Bachelor of Science (BSc) in Statistics

• Bachelor of Science (BSc) in IT/ICT.

• BBA/MBA in Business Analytics

• 3 to 5 years
• The applicants should have experience in the following business area(s): Hospital, Group of Companies, Diagnostic Centre

• Age 25 to 35 years

• Proficiency in design tools (e.g., Adobe Photoshop, Illustrator) and Basic understanding of typography, color & layout

• Strong creativity and attention to detail

• Mindset to work under pressure and integrity

• Brand Management:

  • Social media, Website & Hospital premises (signage, brochures)

  • Maintain brand guidelines (logo, tone, messaging).

• Marketing Communication:

  • Plan and execute: Digital campaigns (Facebook, Google ads) & Offline campaigns (billboards, print media)

  • Write or coordinate: Content (posts, captions, press releases) & Promotional materials.

• Business & Data Analysis:

  • Analyze: Patient volume trends & Revenue by service (lab, imaging, departments)

  • Campaign performance (ROI, leads, conversions)

  • Prepare reports & dashboards for management.

• Market Research:

  • Study competitors (other hospitals/diagnostic centers)

  • Identify: Pricing trends, Popular services & Market gaps

• Internal Coordination & Work with:

  • Doctors (for service promotion insights)

  • Sales team (for campaign alignment)

  • IT/digital team (website & ads)

• Design graphics for social media, websites, ads, and marketing materials

• Develop creative concepts and layouts

• Ensure consistency with brand identity

• Any other task assigned by the management

As per organizational policy