Job Description
Title: Digital Media Analyst
Company Name: The Daily Star
Vacancy: --
Location: Dhaka
Experience:
∎ At least 2 years
Published: 20 Jan 2025
Requirements:
Additional Requirements:
∎ Expertise in SEO strategies for social media and YouTube.
∎ Proficiency in using tools like Google Analytics, Facebook Insights, YouTube Studio, and third-party social media management tools.
∎ Strong understanding of tagging, metadata, and platform-specific optimization techniques.
∎ Proficient in Google Analytics for tracking, analyzing, and reporting on web traffic and performance.
∎ Skilled in PowerPoint for creating professional presentations, including data charts, graphs, and detailed reports.
∎ Basic design skills to create visually engaging reports and marketing assets using tools such as Canva or Adobe Creative Suite.
∎ Proficient in keyword research
∎ Excellent communication skills, with the ability to present complex data and insights to non-technical stakeholders.
∎ Strong attention to detail and problem-solving skills.
∎ Ability to work independently and as part of a team in a fast-paced environment.
Responsibilities & Context:
∎ Manage the daily distribution of 50+ news photo cards and 20+ videos across all social media channels.
∎ Ensure timely posting of breaking news, feature stories, and videos to engage and inform our audience.
∎ Develop and execute strategies to maximize reach and engagement on platforms like Facebook, YouTube, Twitter, LinkedIn, and Instagram.
∎ Experiment with new content formats and ideas to enhance audience engagement.
∎ Optimize headlines, descriptions, tags, and thumbnails for videos and posts to improve discoverability.
∎ Research and implement the latest SEO strategies tailored to social media platforms.
∎ Analyze trends and audience behavior to suggest improvements in tagging and distribution practices.
∎ Strong understanding of social media platforms, particularly YouTube, Facebook, Tik-Tok, LinkedIn, Instagram & Twitter.
∎ Analyze and interpret data from various digital channels using Google Analytics, Microsoft clarity providing insights into website traffic, user behavior, conversion rates, and other key performance indicators (KPIs).
∎ Develop data visualizations and dashboards to communicate findings clearly to both technical and non-technical stakeholders.
∎ Create visually appealing, data-driven PowerPoint presentations to present insights, reports, and recommendations.
∎ Collaborate with the marketing team to monitor, evaluate, and optimize digital marketing campaigns (e.g., SEO, PPC, social media) through data analysis.
∎ Develop and maintain regular reports and ad-hoc analyses to support business decision-making.
∎ Utilize basic design skills to improve the visual presentation of reports and data visualizations, ensuring that data is not only informative but also easy to understand.
∎ Stay updated with the latest trends in digital marketing and data analytics tools and techniques.
∎ Join us at The Daily Star and help shape the future of journalism through innovative social media strategies!
∎ Key Responsibilities:
∎ News Distribution:
∎ SEO & Tagging:
∎ Digital Marketing, Data Analytics & Reporting:
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Read Before Apply: Interested candidates are invited to submit their resume, a cover letter, and any relevant work samples to Mail
Please include "Digital Media Analyst" in the subject line of your email.
Apply Procedure:
Email your CV:
∎ Send your CV to the given email [email protected]
Company Information:
∎ The Daily Star
∎ The Daily Star Centre, 64-65, Kazi Nazrul Islam Avenue, Dhaka-1215
Address::
∎ The Daily Star Centre, 64-65, Kazi Nazrul Islam Avenue, Dhaka-1215
Application Deadline: 30 Jan 2025
Category: Media/Advertisement/Event Mgt.
