Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Company Name: Symbiotic Architects and Associates

Vacancy: 1

Age: Na

Job Location: Dhaka (Uttara Sector 7)

Salary: --

Experience:

• 1 to 2 years
• The applicants should have experience in the following business area(s): Advertising Agency,Engineering Firms,Architecture Firm,Direct Selling/Marketing Service Company

• 1 to 2 years
• The applicants should have experience in the following business area(s): Advertising Agency,Engineering Firms,Architecture Firm,Direct Selling/Marketing Service Company

Lead Generation:

• Develop and execute lead generation strategies to drive qualified leads into the sales pipeline.

• Identify and target new customer segments through data analysis and audience research.

• Monitor and optimize campaigns to maximize lead generation performance and ROI.

Digital Marketing Campaigns:

• Create and manage digital marketing campaigns across multiple channels, including paid search (Google Ads), social media (Facebook, Instagram, LinkedIn, etc.), email marketing, and content marketing.

• Designing campaigns poster and Motion Graphics.

• Develop engaging ad copy, creative assets, and landing pages optimized for conversion.

• Conduct A/B testing to improve campaign performance and user engagement.

Search Engine Optimization (SEO) and Content Marketing:

• Optimize website content and landing pages for search engines to improve organic lead acquisition.

• Collaborate with the content team to develop blogs, eBooks, videos, and other resources to attract and educate potential leads.

Social Media Marketing:

• Build and manage social media strategies to increase brand awareness and generate leads.

• Analyze social media performance metrics and adjust strategies for better results.

Data Analysis and Reporting:

• Track, measure, and analyze performance metrics for campaigns, including lead conversion rates, cost per lead, and ROI.

• Provide regular reports to stakeholders with actionable insights and recommendations for improvement.

Partnerships and Collaboration:

• Collaborate with sales teams to align marketing strategies with sales goals.

• Build relationships with external partners and vendors to amplify lead-generation efforts.

Market Research:

• Conduct competitor analysis and audience research to identify opportunities for growth.

• Stay up-to-date with industry trends, tools, and best practices for digital marketing and lead generation.