Digital Marketing Specialist (SEO & Growth)

Job Description

Title: Digital Marketing Specialist (SEO & Growth)

Company Name: A Reputed Company

Vacancy: --

Age: 30 to 45 years

Job Location: Dhaka (Uttara)

Salary: Negotiable

Experience:

• 5 to 10 years
• The applicants should have experience in the following business area(s): IT Enabled Service

• Bachelor of Science (BSc) in Marketing / Business / CSE / IT or related field

• 5 to 10 years
• The applicants should have experience in the following business area(s): IT Enabled Service

• Age 30 to 45 years

• Strong knowledge of SEO (Technical, On-page, Off-page);

• Experience with tools like Ahrefs or SEMrush;

• Hands-on experience with paid ads (Google & Facebook);

• Basic knowledge of CMS like WordPress;

• Analytical thinking and problem-solving skills;

• Ability to work under pressure and meet deadlines.

SEO (Search Engine Optimization)

• Conduct keyword research and competitor analysis;

• Perform On-page, Off-page, and Technical SEO;

• Optimize website structure, speed, and indexing;

• Improve keyword rankings and organic traffic;

• Monitor performance using Google Search Console and Google Analytics.

Paid Marketing (Performance Marketing)

• Plan and manage paid campaigns via Google Ads and Facebook Ads Manager;

• Optimize campaigns for leads, conversions, and ROI;

• Monitor CTR, CPC, CPA, and ROAS.

Lead Generation & Conversion Optimization

• Create and optimize landing pages;

• Design marketing funnels (Awareness → Conversion);

• Improve conversion rates (CRO techniques);

• Track and analyze user behavior.

Content & Social Media Growth

• Develop SEO-focused content strategy;

• Manage social media platforms (Facebook, LinkedIn, Instagram);

• Coordinate blogs, creatives, and campaigns.

Data Analysis & Reporting

• Track KPIs (traffic, leads, conversions, ROI);

• Prepare weekly & monthly performance reports;

• Conduct A/B testing and continuous optimization.

• Mobile bill,Credit card
• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

Other benefits as per policy