Job Description
Title: Digital Marketing Manager
Company Name: Softifybd
Vacancy: 1
Location: Dhaka (GULSHAN 1)
Salary: Tk. 60000 - 70000 (Monthly)
Experience:
∎ At least 4 years
∎ The applicants should have experience in the following business area(s):Software Company, Market Research Firms, Direct Selling/Marketing Service Company, Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup
Published: 30 Jun 2025
Education:
∎ Bachelor/Honors in any discipline
∎ Minimum Bachelor’s Degree from any reputed University
Requirements:
Additional Requirements:
∎ Experience: 4+ years in SaaS/B2B Digital Marketing
∎ Minimum 4+ years of experience in SaaS or B2B digital marketing.
∎ Proven expertise in Google Ads, Meta Ads, and LinkedIn Ads platforms.
∎ Hands-on skills with SEO, AEO, automation tools, and CRM-based campaign flows.
∎ Strong knowledge of Google Tag Manager, GA4, Hotjar, and full-funnel analytics.
∎ Experience in running end-to-end digital marketing funnels - from awareness to conversion and post-sale.
∎ Excellent written communication in English and a growth-focused, data-driven mindset.
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Responsibilities & Context:
∎ Lead Generation & Campaign Management:Plan and execute demand generation campaigns to acquire qualified SaaS and software leads.Drive inbound and outbound strategies via paid ads, email campaigns, SEO, and digital partnerships.
∎ Plan and execute demand generation campaigns to acquire qualified SaaS and software leads.
∎ Drive inbound and outbound strategies via paid ads, email campaigns, SEO, and digital partnerships.
∎ Content Creation & Distribution:Write and distribute product-focused content including blogs, landing pages, emails, and social media posts.Collaborate with product and design teams for aligned messaging and user-centric communication.
∎ Write and distribute product-focused content including blogs, landing pages, emails, and social media posts.
∎ Collaborate with product and design teams for aligned messaging and user-centric communication.
∎ Marketing Automation:Build and manage automated workflows using Zapier, n8n, Make (Integromat), and similar tools.Implement lead nurturing, segmentation, and engagement flows that improve MQL to SQL ratios.
∎ Build and manage automated workflows using Zapier, n8n, Make (Integromat), and similar tools.
∎ Implement lead nurturing, segmentation, and engagement flows that improve MQL to SQL ratios.
∎ Social Media & Branding:Manage the brand’s presence across Facebook, LinkedIn, YouTube, and other channels.Strategically align the brand voice with marketing goals and coordinate with designers for visual excellence.
∎ Manage the brand’s presence across Facebook, LinkedIn, YouTube, and other channels.
∎ Strategically align the brand voice with marketing goals and coordinate with designers for visual excellence.
∎ Analytics, A/B Testing & Optimization:Monitor performance via GA4, Google Search Console, Hotjar, and CRM analytics.Run experiments and A/B tests to improve conversion, engagement, and campaign ROI.
∎ Monitor performance via GA4, Google Search Console, Hotjar, and CRM analytics.
∎ Run experiments and A/B tests to improve conversion, engagement, and campaign ROI.
∎ SEO, AEO & Structured Optimization:Optimize all web and content assets for Search Engines (SEO), Answer Engines (AEO), and Generative Engines.Use structured data, schema markup, and semantic SEO for enhanced visibility across platforms.
∎ Optimize all web and content assets for Search Engines (SEO), Answer Engines (AEO), and Generative Engines.
∎ Use structured data, schema markup, and semantic SEO for enhanced visibility across platforms.
∎ Go-To-Market (GTM) & CRO:Support product go-to-market strategy for new SaaS product launches.Analyze funnels and user behavior to continuously improve Conversion Rate Optimization (CRO) and retention.
∎ Support product go-to-market strategy for new SaaS product launches.
∎ Analyze funnels and user behavior to continuously improve Conversion Rate Optimization (CRO) and retention.
∎ Location: Flat: B4, House: 71, Road: 27 Gulshan-1, Dhaka-1212
∎ About Softifybd: Softifybd Limited is a leading B2B SaaS company, helping businesses across Bangladesh and beyond simplify operations and drive growth. Our subscription-based and custom software solutions serve ISPs, education, SMEs, enterprises, tourism, logistics, and more.
∎ With innovative products like ISP Digital, Infinity Log, Biznify, Talkify, Edufy, OTA Platform, and Khudebarta, we’re transforming how organizations manage their operations. We are committed to empowering businesses through digital transformation and next-gen technology.
∎ About the Role: We’re now looking for an experienced and visionary Digital Marketing Manager who can lead our demand generation, content marketing, automation, and brand growth strategies especially in the B2B SaaS domain.
∎ Responsibilities:
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Skills & Expertise:
Compensation & Other Benefits:
∎ T/A, Mobile bill, Medical allowance, Weekly 2 holidays
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (GULSHAN 1)
Read Before Apply: Ready to Apply?
Send your Resume & Portfolio to [email protected].
Subject line: Digital Marketing Manager - [Your Name]
Apply Procedure:
Email your CV:
∎ Send your CV to the given email [email protected]
Company Information:
∎ Softifybd
∎ House: 71, Flat: B4, Road: 27, Gulshan-1, Dhaka - 1212
∎ https://softifybd.com
∎ Softifybd Limited is a leading B2B SaaS company, helping businesses across Bangladesh and beyond simplify operations and drive growth. Our subscription-based and custom software solutions cater to ISPs, education, SMEs, enterprises, tourism, logistics, and more. With innovative products like ISP Digital, Infinity Log, Biznify, Talkify, Edufy, OTA Platform, and Khudebarta, we make business management smarter and more efficient. At Softifybd, we are committed to digital transformation, empowering businesses to embrace the future with next-gen technology.
Corporate Office :
Address: House 71, Flat # B4, Road # 27, Gulshan-01, Dhaka-1212
Head Office:
Hazi Motaleb Plaza, Level-5, Bandar, Narayanganj, Bangladesh
Contact Us:
[email protected]
[email protected]
Address::
∎ House: 71, Flat: B4, Road: 27, Gulshan-1, Dhaka - 1212
∎ https://softifybd.com
∎ Softifybd Limited is a leading B2B SaaS company, helping businesses across Bangladesh and beyond simplify operations and drive growth. Our subscription-based and custom software solutions cater to ISPs, education, SMEs, enterprises, tourism, logistics, and more. With innovative products like ISP Digital, Infinity Log, Biznify, Talkify, Edufy, OTA Platform, and Khudebarta, we make business management smarter and more efficient. At Softifybd, we are committed to digital transformation, empowering businesses to embrace the future with next-gen technology.Corporate Office : Address: House 71, Flat # B4, Road # 27, Gulshan-01, Dhaka-1212Head Office: Hazi Motaleb Plaza, Level-5, Bandar, Narayanganj, BangladeshContact Us: [email protected]@softifybd.com
Application Deadline: 29 Jul 2025
Category: Marketing/Sales
