Digital Marketing Expert

Job Description

Title: Digital Marketing Expert

Company Name: Safeway Consultancy

Vacancy: --

Age: 25 to 40 years

Job Location: Dhaka, Dhaka (Badda, Gulshan, Rampura)

Salary: --

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Travel Agent, Tour Operator, Immigration/Visa Processing

• Diploma in Computer
• Bachelor of Computer Application (BCA)

1. Digital Marketing

• 3 to 5 years
• The applicants should have experience in the following business area(s): Travel Agent, Tour Operator, Immigration/Visa Processing

• Age 25 to 40 years
• Only Male

Job Context: This role is vital for businesses aiming to establish a robust online presence, drive brand awareness, and generate leads through social media platforms.

The digital marketing expert is expected to stay adaptable in a fast-paced environment and leverage cutting-edge tools and technologies to meet business objectives.

Strategy Development

• Design and implement effective social media strategies aligned with business goals.
• Conduct competitor analysis and market research to identify opportunities for growth.
• Content Creation and Management
• Develop, curate, and publish engaging and high-quality content across various social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
• Ensure content is consistent in style, tone, and branding.
• Collaborate with design teams to produce creative visuals and multimedia content.

Campaign Management

• Plan, execute, and optimize paid advertising campaigns on social media platforms.
• Monitor ad performance and adjust strategies to maximize ROI and meet KPIs.
• Track budgets and ensure cost-effective ad spend.
• Community Engagement
• Engage with followers by responding to comments, messages, and reviews promptly and professionally.
• Build and maintain strong relationships with the audience to foster brand loyalty.
• Implement community-building strategies to grow followers organically.

Analytics and Reporting

• Monitor and analyze performance metrics (e.g., engagement rates, reach, clicks, conversions).
• Prepare regular reports on campaign success and provide actionable insights for improvement.
• Use analytics tools (Google Analytics, Meta Insights, etc.) to measure the impact of social media strategies.
• Collaboration and Coordination
• Work closely with marketing, sales, and product teams to align social media initiatives with overall marketing campaigns.
• Collaborate with influencers and partners for brand promotion.
• Stay updated on industry trends and new platform features to implement innovative marketing ideas.

SEO and Social Media Optimization

• Ensure social media content aligns with SEO goals and includes relevant keywords and hashtags.
• Optimize profiles for maximum visibility and engagement.

Crisis Management

• Address negative feedback or issues tactfully to maintain a positive brand reputation.
• Prepare contingency plans for managing potential social media crises.

• Mobile bill
• Salary Review: Half Yearly
• Festival Bonus: 2