Digital Marketing Expert

Job Description

Title: Digital Marketing Expert

Company Name: National Polymer Industries Ltd

Vacancy: --

Age: 28 to 35 years

Job Location: Dhaka (Badda)

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), Direct Selling/Marketing Service Company, Plastic/ Polymer Industry

• Bachelor of Business Administration (BBA) in Marketing, Film and Media, Communication Engineering

• 3 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), Direct Selling/Marketing Service Company, Plastic/ Polymer Industry

• Age 28 to 35 years
• Only Male

• Bachelor's degree in Marketing, Business Administration, Communications, Media Studies or a relevant discipline.

• Professional certifications in Digital Marketing, Google Ads, Meta Ads, SEO, Google Analytics will be preferred.

• 3–5 years of proven experience in Digital Marketing, preferably in a corporate, FMCG, manufacturing, retail, e-commerce or consumer-focused organization.

• Strong hands-on experience in Meta Ads and Google Ads is required.

• Experience in lead generation, performance marketing, social media management, SEO and digital analytics.

• Candidates with demonstrated success in generating leads/sales through digital campaigns will receive preference.

• Experience managing external digital marketing agencies will be an added advantage.

1. Formulate and implement digital marketing strategies aligned with the company’s overall business and marketing objectives.

2. Plan and execute monthly and quarterly digital marketing activities, campaign calendars and budgets.

3. Manage the company’s presence across digital platforms like Facebook, Instagram, LinkedIn, YouTube etc.

4. Establish content plans and coordinate with creative teams to produce engaging and brand-consistent digital content.

5. Plan, launch, monitor and optimize paid advertising campaigns across Meta, Google, YouTube and other relevant platforms.

6. Control digital advertising budgets and enhance campaign performance based on CPL, CPA, conversion rate, ROAS and overall ROI.

7. Drive digital campaigns focused on lead generation, customer acquisition and sales conversion.

8. Design and optimize landing pages, lead funnels, forms and call-to-action mechanisms to maximize conversion.

9. Execute SEO initiatives to improve website visibility, organic traffic and search engine rankings.

10. Track website, social media and campaign performance using Google Analytics, Search Console and other analytics tools.

11. Generate regular performance reports covering traffic, leads, engagement, conversions, advertising costs and ROI.

12. Analyze competitors, market trends, customer behavior and emerging digital marketing opportunities.

13. Lead digital campaigns for product launches, promotional activities, seasonal campaigns and brand-building initiatives.

14. Maintain consistent brand communication across all digital channels in accordance with company brand guidelines.

15. Coordinate with Sales, Marketing, Brand, Design and IT departments to deliver digital marketing and business objectives.

• T/A,Tour allowance,Mobile bill
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Leave Encashment

• Life Insurance coverage

• Excellent career growth opportunity based on performance