Title: Digital Marketing Executive
Company Name: Sheba Holdings Limited
Vacancy: 01
Age: 25 to 30 years
Job Location: Dhaka
Salary: Negotiable
Experience:
Develop, plan and execute digital marketing strategies to promote company projects, properties and brand.
Manage and optimize Facebook, Instagram, Google Ads and other digital advertising campaigns.
Plan and execute lead generation campaigns for apartment, commercial space and other real estate projects.
Monitor campaign performance, analyze data and optimize campaigns to improve CPL, CTR, conversion rate and lead quality.
Manage company social media pages and prepare monthly/weekly content calendars.
Create engaging content ideas for Facebook posts, Reels, videos, campaigns and promotional activities.
Coordinate with graphic designers, video editors, content writers and other internal teams to ensure timely delivery of marketing materials.
Monitor competitors, market trends, audience behavior and identify new digital marketing opportunities.
Manage and optimize leads through CRM and digital lead management systems.
Analyze lead quality and coordinate with the Sales Team to improve lead-to-sales conversion.
Prepare regular reports on campaign performance, leads, engagement, conversions and marketing ROI.
Implement remarketing, retargeting and customer lifecycle campaigns.
Conduct A/B testing of ad creatives, copy, audiences and campaign strategies.
Manage Google Business Profile, website content and basic SEO activities.
Work closely with the sales team to understand customer requirements and develop effective digital campaigns.
Stay updated with the latest Meta Ads, Google Ads, AI tools, digital marketing trends and platform updates.
Bachelor’s degree in Marketing, Business Administration, Communications, Computer Science or a relevant field.
Professional certification/course in Digital Marketing will be an added advantage.
1–3 years of relevant experience in Digital Marketing.
Experience in Real Estate / Property / Retail / E-commerce industry will be preferred.
Strong knowledge of Meta Ads Manager & Facebook Ads.
Hands-on experience in Lead Generation Campaigns.
Good understanding of Meta Pixel, Conversion API, Google Analytics and Google Ads.
Knowledge of CRM and lead tracking systems.
Strong analytical and problem-solving skills.
Good knowledge of social media content strategy.
Basic understanding of SEO and website analytics.
Good communication and coordination skills.
Ability to work under pressure and meet campaign deadlines.